As if Kip & Co weren’t already amazing enough, the textile and pj brand have just collaborated with TV personality and mental health advocate Jessica Rowe for upcoming R U OKAY? Day on September 10. R U OKAY? day runs annually and was launched to encourage people to discuss mental health issues – its all about connecting with others, and quite literally asking R U OKAY?

For the day, Kip & Co, with the help of Rowe have designed a beautifully bright day cushion to help promote mental health awareness and the work of R U OKAY? Kip & Co says that the “colourful and cheery” theme of the cushion has been designed to “brighten your life.” 100% of the profits from the sale of the cushion will be going to R U OK? to help fund future programs and campaigns.

Kip & Co R U OKAY?

photo from Kip & Co

Get the cushion here from Kip & Co