Hello Fred

Hello Fred is an environmentally conscious, sustainable, fair trade, family-run business, creating beautiful, practical items for your baby. Each product is handmade by us using fabrics such as organic cotton, hemp and bamboo, while incorporating soft fibre filling made from recycled plastic bottles into some of our products. You will find eco-friendly playmats and change mats, organic wraps, hemp and bamboo blankets, cushions, bean bags, bamboo face washers, organic cotton rompers and hemp and bamboo bunnies, in our current range, which is ever expanding in new, exciting directions.

Hello Fred was started in 2017 by Tracy and Amy, a mother and daughter, after the birth of Amy’s daughter, Lyla (the first daughter and granddaughter in the family). Lyla’s nickname is “Fred”, hence the name of the business, encompassing the welcoming of a new baby and new business all in one.

“We [at Hello Fred] are passionate about the business we have created. We aim to stay authentic to who we are, while continuously raising awareness about ethical consumerism and environmental issues. We are constantly dreaming up new products, projects and directions to grow. We hope for Hello Fred to leave a legacy which encompasses awareness, kindness and compassion.”