Just over a year ago two wonderful things happened help shape the Bella Buttercup brand. The first was Chloe who is one half of the business, brought a beautiful little girl into the world named Eva, who has since been the muse and inspiration behind the new products. The second was that Bella Buttercup, a company that was founded in 2012 launched their first product to market with great success. The brand has since gone from strength to strength launching into the Australian, New Zealand and more recently Singapore and Hong Kong markets.

Both coming from a strong design and retail background, the two women behind the business are responsible for everything from the initial design concepts and product development, and photography through to product dispatch, sales and marketing for the business. Balancing both motherhood, launching a new business and keeping on top of general life duties is no easy feat, but these ladies are managing to make it work and the result has been the creation of a desirable brand that creates products not yet seen in the baby and toddler market.

Co-founder Chloe shares with us today:


What is your favourite way to spend time with the kids?

Anything that makes Eva laugh. Her laugh is infectious and there is not a better sound in the world.

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Who inspires you?

My business partner Jaimee (The other half of Bella Buttercup). Creating and running a successful business is not easy or fun and games, if you then factor in raising a one year old with no family support here in Australia, it takes it to another level. She is my best friend, sister so to speak, my rock and she inspires me because our relationship is unconditional and some of my best work has been when she has pushed me to do something I thought I couldn’t do. Everybody needs someone like that.

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What’s for breakfast?

Coffee, coffee and did I mention coffee yet?

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What’s your favourite thing to bake?

I love the challenge of baking something I haven’t made before. New recipe, new flavours and the rush of excitement and nerves of “Can I pull this off?” There is something to be said about trying a new recipe the morning before its debut and… I’m not talking the simple kind of baking. I’m talking layer cakes with complicated frosting and decorations!


What’s your favourite bedtime story?

My Mum’s The Best by Rosie Smith. I hope I can live up to the book the same way my mum did.

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What is your go to remedy for a tantrum?

Ignore. I’m hoping ONE day she will get it! And if we are out in public I own it (Yip, that’s my child screaming) Nod and smile.

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Discover more of the beautiful and practical range of products on the Bella Buttercup website.