Behind The Brand: My Little Giggles

Carla and Tammy are the creative geniuses and co-founders of My Little Giggles–which create practical and stylish Learning Towers for young children, Play Gyms and more. Here, they explain how My Little Giggles was born, their passion for safe, fun and practical baby and children’s products and their trajectory to success...

What was the ‘light bulb moment’ behind My Little Giggles first product launch, the Learning Tower?

The Learning Tower had already been created when Carla had the lightbulb moment. Tammy was reluctant to start the business, as she had a toddler and was working part-time. But we managed it and both had another baby each whileMy Little Giggles was still starting out.

How did the two of you meet?

We met at Gymbaroo when Grace (Tammy’s daughter) and Harper (Carla’s daughter) were 18months old. From then we became friends due to the girls being the cheekiest and loudest toddlers in the group! It was during a play date at Tammy’s house that Carla saw the very first learning tower that was created.

Tell us about the different skills and strengths you both bring to the brand and business?

Tammy is the creative who also happens to be very handy on the power tools! Carla is the brains behind the sales side of things and has now mastered the crazy world of Instagram and flaunting all of our gorgeous products on there.

What makes My Little Giggles products unique?

Our products were designed for our children’s use first. So you could say they were our guinea pigs. From the Learning Tower, which we knew from living in apartments and town houses needed to be light and compact, then to the PlayBar, we spent days on the lounge room floor using them. We knew they our products needed to not only be fun for the babies, but also needed to look good for everyone in the house. We knew we were on to good ideas-it was just a large learning experience of how to promote them to a wide audience. We’ve spent a lot of money making sure all of our products are compliant to meet theSafety Standards, purely because these products are for babies.

What was it like being friends with two young children - and launching a business?

Ha it was crazy! Luckily we lived only five minutes away from each other but there were a lot of playdates and juggling with Carla staying inside the house entertaining the girls while Tammy used the drop saw to cut up planks of timber for Carla to sand the next day, then build the towers. It sound crazy but we made it work. It then happened that Tammy’s husband’s position was made redundant and Tammy, about to start maternity leave, that My Little Giggles really took off. We had the extra hours to apply to the business. It was then juggling power tools between a sleeping and feeding newborn.

What does a typical day look like – juggling the business and children

Juggle is definitely the word to use. It has got a lot easier now Grace and Harper are at school. We’re constantly messaging each other now that Tammy lives in Brisbane and Carla is still in Melbourne. But then like everything that’s been thrown at us we’ve made it work.

What advice would you give other mums starting a business?

If you’re going into partnership with a friend make sure you can both handle the highs and lows. It’s a long hard road that can’t be thought of as a hobby.

Shop the My Little Giggles collection at One Fine Baby here.

Want to see the products up close? Come to our next Sydney baby expo or Melbourne baby expo by visiting our Sydney baby expo page here or our Melbourne baby expo page here.