Silver Cross

Silver Cross have a heritage that is not only very special, it’s what makes them unique. Their story starts in 1877 when the founder, William Wilson, invented the world’s first baby carriage. William developed an innovative spring system - the now-famous bouncing Silver Cross suspension - and combined this with a reversible hood to create the first-ever modern pram. The name Silver Cross has long been associated with royalty, first supplying a pram for King George VI.


Silver Cross soon gained a reputation for high quality craftsmanship and design and grew to become one of the industry’s biggest exporters worldwide. By the mid-1900s, the company was renowned for producing the world’s most exclusive baby coaches – known as the “Rolls-Royce of prams”.


By the 1960s, Silver Cross was established as Britain’s premier pram manufacturer. It continued to manufacture classic coach prams, but new designs were launched to meet the changing demands of modern families. Silver Cross was now a household name, loved and trusted by parents around the globe.


Silver Cross products are now sold to more than 70 countries worldwide and Silver Cross has offices in Hong Kong, Shanghai, Melbourne and Barcelona, with their new flagship store in the prestigious Plaza 66, Shanghai. Read more about Silver Cross here!

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