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Best EOFY Sales 2026: Maternity, Baby and Kids
Looking for the best EOFY baby sales, maternity sales and pregnancy deals in Australia? You've come to the right place!
Our annual One Fine Baby EOFY Sale Guide brings together the biggest End of Financial Year sales on everything parents and parents-to-be need, from prams, car seats and nursery furniture to baby clothes, feeding essentials, maternity wear and pregnancy must-haves. No need to hunt all over the internet to find the best deals! We've done that annoying job for you.
Whether you're preparing for a new bub, upgrading your baby gear or shopping for growing little toddlers, we'll be rounding up the best EOFY sales from Australia's leading baby, kids and maternity brands, all in one place.
Our EOFY Sale Guide is updated daily with discounts on prams, baby gear, maternity wear, nursery furniture, feeding essentials and children's products from Australia's leading brands, so keep checking back!
Storksak
Storksak is offering a huge 65% off everything this EOFY, making it the perfect time to shop premium nappy bags, backpacks and parenting essentials.
Tottie
One of Australia's best baby bag brands, Tottie is doing a huge EOFY sale with up to 60% off storewide.
Phile
Phile's “The Goodbye Edit” is a great opportunity to shop timeless baby and nursery pieces for less, with 50% off final-stock favourites including cashmere blankets, baby bags, handmade toys and everyday essentials.
Redsbaby
Looking to upgrade your baby gear? Redsbaby's EOFY Sale includes up to 20% off sitewide across their range of prams, capsules, carriers, high chairs and baby essentials.
Moby
Moby is offering up to 25% off their stylish and innovate baby wraps and carriers. Offer valid until 31 July, 2026.
Lille Baby
Save up to 25% off Lille Baby's range of ergonomic baby carriers. Maximum support for parents and little ones! Offer valid until 31 July, 2026.
Hippybottomus
Hippybottomus is helping families save sustainably this EOFY with 40% off nappies, inserts, breast pads, menstrual pads and more, making it the ideal time to stock up on reusable parenting essentials and eco-friendly everyday products.
Bunjie
If you're looking to stock up on everyday baby essentials, Bunjie's EOFY Sale is offering up to 50% off its range of nappies, bath and body products, making it a great time to save on the items you'll use day after day.
Magic
Time for a nursery refresh? Magic's EOFY Sale includes 15% off Heka nappy bins, making it a great time to save on one of the most practical essentials for keeping baby's room clean, tidy and odour-free.
Aster & Oak
If you've been eyeing Aster & Oak's organic baby and children's clothing, their EOFY Sale is worth a look, with up to 90% off selected styles across a range of beautifully made essentials, sleepwear and everyday wardrobe favourites. Use code EOFY26.
Nisi Haus
Nisi Haus' EOFY Sale is worth a browse, with 20 to 50% across its range of beautifully crafted baby and children's clothing, including rompers, sets, dresses and everyday essentials inspired by Mediterranean style.
Flown Oak
If you love organic babywear, Flown Oak's EOFY Sale is worth a browse, with up to 50% off sitewide across its range of organic cotton baby and children's clothing, swaddles, blankets and everyday essentials.
Cotton On Kids
Cotton On Kids has up to 50% off selected styles this EOFY, with affordable baby and kids' clothing, sleepwear, shoes and everyday wardrobe essentials for the season ahead.
Snuggle Hunny
Snuggle Hunny is offering up to 70% off selected styles this EOFY, so stock up on their beautifully designed baby clothing, swaddles, nursery essentials and thoughtful gifts for little ones.
Purebaby
Purebaby has up to 50% off selected styles this EOFY, so add that organic baby clothing, sleepwear and everyday essentials to cart from one of Australia's most loved babywear brands.
Aster & Oak
If you've been eyeing Aster & Oak's organic baby and children's clothing, their EOFY Sale is worth a look, with up to 90% off selected styles across a range of beautifully made essentials, sleepwear and everyday wardrobe favourites.
Love To Dream
Love To Dream is making bedtime a little sweeter with up to 20% off selected styles in its Big Winter Sale, including the much-loved Swaddle Up™ from just $29.
Organic Peach
Organic Peach's EOFY Sale has great savings on its bestselling waterproof organic cotton fitted sheets, pillowcases and bedding essentials.
Snuggle Hunny
Snuggle Hunny is offering up to 70% off selected styles this EOFY, so stock up on their beautifully designed baby clothing, swaddles, nursery essentials and thoughtful gifts for little ones.
Sheet Society
If you're planning a bedroom refresh, Sheet Society's EOFY Sale offers 20–40% off selected styles across its range of premium bedding, quilt covers, sheets and sleep essentials designed to make every night feel a little more luxurious.
CYBEX
If a new car seat or pram is on your wishlist, Cybex’s EOFY Sale is worth checking out, with up to 40% off selected baby gear across the brand’s stylish and safety-focused range.
Redsbaby
Looking to upgrade your baby gear? Redsbaby's EOFY Sale includes up to 20% off sitewide across its range of prams, carriers, car seat bundles and family essentials.
Milly + Coup
Milly + Coup is making parenting gear more accessible this EOFY, with up to $400 off prams and up to $700 off pram and car seat bundles, offering exceptional value on stylish, family-focused travel systems designed for everyday adventures.
Hegen
If you're planning to refresh your bottle collection, Hegen is offering savings of up to 29% off its popular baby bottles this EOFY, making it a great time to shop the brand's innovative feeding range.
mamas & papas
Get a free feeding set valued at $79.95 with the purchase of the Mamas & Papas ENO 3pc Bouncer/Highchair Bundle for EOFY 2026.
Welcare
Welcare’s EOFY Sale is a great opportunity to stock up on family health essentials and nursery needs, with up to 60% off sitewide across a range of trusted baby care, breast pumps, nursery and home health products.
Redsbaby
Redsbaby's EOFY Sale includes up to 20% off sitewide across their range of prams, capsules, carriers, high chairs and baby essentials.
Hippybottomus
Hippybottomus is helping families save sustainably this EOFY with 40% off feeding essentials like breast pads and more.
Welcare
Welcare’s EOFY Sale is a great opportunity to stock up on family health essentials and nursery needs, with up to 60% off sitewide across a range of trusted baby care, feeding, nursery and home health products.
Funsquare
Funsquare’s EOFY Sale is a great time to score up to 50% off storewide on its Australian-made play furniture and nursery decor, including play mats.
Redsbaby
Redsbaby's EOFY Sale includes up to 20% off sitewide across their range of prams, capsules, carriers, high chairs and baby essentials.
mamas & papas
Save $200 on the mamas & papas LUA V2 bassinet in Fawn, or purchase of a Mamas and Papas ATLAS cot (white wash or light oak) and score a free mattress this EOFY.
Boori
Boori is offering up to 50% off selected furniture this EOFY, including savings on its popular Turin Cot, making it a great time to invest in quality nursery pieces designed to grow with your child.
Adairs
Adairs is offering up to 50% off selected styles this EOFY, making it a great opportunity to refresh your home with savings across bedding, nursery essentials, homewares, furniture and décor favourites.
Miss Amara
If your home is due for a refresh, Miss Amara's EOFY Sale is worth a look, with up to 60% off all rugs across its extensive range of washable, family-friendly and designer-inspired styles for every room in the house.
Hippybottomus
Hippybottomus is helping families save sustainably this EOFY with 40% off nappies, inserts, breast pads, menstrual pads and more, making it the ideal time to stock up on reusable parenting essentials and eco-friendly everyday products.
babystudio
Need a pregnancy pillow? Get $50 off and score a free swaddle when you purchase the babystudio Ultimate Body Pillow this EOFY.
Légoe Heritage
Légoe Heritage is offering 30% off sitewide this EOFY, making it the perfect time to shop its elevated range of maternity, nursing and everyday wardrobe essentials designed to support women through every stage of motherhood.
Boody
Boody's Feel Good Sale is the perfect excuse to refresh your everyday basics, with a minimum of 20% off its bestselling range of bamboo underwear, loungewear, activewear and wardrobe essentials loved for their comfort and sustainability.
Ripe Maternity
If you're updating your maternity wardrobe, Ripe Maternity has 20% off sitewide across its range of stylish maternity, nursing and postpartum essentials designed to support every stage of motherhood.
Redsbaby
Redsbaby's EOFY Sale includes up to 20% off sitewide across their range of prams, capsules, carriers, high chairs and baby essentials.
Funsquare
Funsquare’s EOFY Sale is packed with savings, with up to 50% off storewide and 20% off its much-loved play couches, giving you the perfect opportunity to invest in Australian-made play furniture designed to inspire creativity, learning and active play.
Munchkin & Bear
Munchkin and Bear's EOFY Sale is packed with savings for growing families, with up to $50 off play mats and 30–50% off toys, making it a great time to invest in play essentials designed to support learning, development and imaginative play.
The Iconic
The Iconic's EOFY Sale is always a good one, with up to 50% off selected baby, kids and toy brands. Save on everything from everyday clothing and shoes to playtime favourites and family essentials.
CYBEX
If a new car seat or pram is on your wishlist, Cybex’s EOFY Sale is worth checking out, with up to 40% off selected baby gear across the brand’s stylish and safety-focused range.
Milly + Coup
Milly + Coup is making parenting gear more accessible this EOFY, with up to $400 off prams and up to $700 off pram and car seat bundles, offering exceptional value on stylish, family-focused travel systems designed for everyday adventures.
Redsbaby
Redsbaby's EOFY Sale includes up to 20% off sitewide across their range of prams, capsules, carriers, high chairs and baby essentials, plus save up to $300 off the NUVO² Single to Double Pram. Limited time only, while stocks last, sale ends 5 July 2026.
mamas & papas
Receive a free travel stroller valued at $399 when you purchase any Ocarro2 Frame, Seat and Carrycot from mamas & papas this EOFY 2026.
babystudio
babystudio has some fantastic deals on prams this EOFY, like $100 off the babystudio wings travel stroller, or get a second seat free whith the purchase of The Tribe Single Stroller.
Redsbaby
Redsbaby's EOFY Sale includes up to 20% off sitewide across their range of prams, capsules, carriers, high chairs and baby essentials.
Tottie
One of Australia's best baby bag brands, Tottie is doing a huge EOFY sale with up to 60% off storewide.
Storksak
Storksak has a huge 65% off everything this EOFY, so it's a great time to stock up on travel essentials to make packing a breeze.
Welcare
Welcare’s EOFY Sale is a great opportunity to stock up on family health essentials and nursery needs, with up to 60% off sitewide across a range of trusted baby care, feeding, nursery and home health products.
Karion Kids
Whether you're heading to the park or the airport, Karion Kids' EOFY Sale includes an extra 30% off selected strollers and Scootcases designed to keep little travellers moving.
FAQs About EOFY Baby Sales
When do EOFY sales start in Australia?
Most EOFY sales begin in June and run through to the end of the financial year on June 30. Some brands start offering EOFY discounts earlier, while others extend promotions into July.
What baby products are usually included in EOFY sales?
EOFY baby sales often include discounts on prams, cots, nursery furniture, car seats, baby carriers, feeding essentials, baby monitors, clothing and toys.
Are maternity clothes included in EOFY sales?
Yes. Many maternity and pregnancy brands offer EOFY discounts on maternity clothing, nursing bras, postpartum essentials and pregnancy support products.
Is EOFY a good time to buy a pram?
EOFY is one of the best times of year to buy a pram in Australia, with many leading baby brands offering significant discounts on travel systems, strollers and accessories.
Where can I find the best EOFY baby sales?
The One Fine Baby EOFY Sale Guide is updated daily with the latest EOFY deals from Australia's leading baby, kids and maternity brands, making it easy to compare offers in one place.
