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The Best 15 Baby Clothing Brands in Australia in 2024
When it comes to finding newborn or baby clothing, there are two very distinct stages a parent goes through. The first is sifting through the drawers trying to find something that's easy to whip on, isn't stained, and gives easy access to the nether regions come change time. The second is once they get a bit older, and you start to experiment with a few different styles, maybe even a few accessories and different baby clothing brands - and generally, you just get to play dress-ups with the cutest model out.
So when it comes to choosing clothing for your baby, there are a few things you need to consider.
What should I look for when buying baby clothes?
It's incredibly easy to be swayed by a pretty pattern or miniature version of something you might have yourself, but when looking to purchase clothes for your baby, there are a few rules you need to follow.
- Longevity matters
Is your baby going to wear these clothes for three months or three minutes? Babies grow REALLY fast in the first year of their lives, so it's important not to spend too much money on newborn clothing that will only service you for a few weeks at best!
- Look for features that work for you
Onesies with button press studs are very cute, and if you have the patience to be tending to that over newborn baby screams - my hat goes off to you. For the rest of us, there's two-way zippers. Up, down, nappy change, voila! No harm, no fowl. Also look for jumpers with buttons on the shoulders as opposed to the back, as these can be uncomfortable for baby to sleep on. And we want baby to sleep - am I right?!
- Brand sizing matters
When it comes to baby clothing, it pays to look into size charts to ensure you're getting it right. Some 0-3 month onesies may not fit your baby until they're closer to 6 months old. It just happens, So make sure you whip out your tape measure and check the size guide before buying!
- Invest in staples
Like when you're shopping for your own wardrobe, the same rule surrounding staples applies. You should have a selection of core bodysuits, pants and tops that will work together with other items in your baby's wardrobe. You can definitely also invest in cool designs and trendy styles, but ask yourself if you have items that will go with these pieces ready to go? Otherwise that sequin jacket is going to sit in that kid's wardrobe and collect dust.
In no particular order, here are 14 of the best baby clothing brands in Australia in 2024:
1. Boody Bamboo Baby Clothing
Prepare to fall in love with the Boody range of organic bamboo baby clothes. The combination of stretchy fits and heavenly soft fabrics make each piece perfect for play and sleep. All Boody Baby clothing essentials are crafted using the signature bamboo blend fabric to be kind to your little one's precious skin.
What makes Boody baby clothing different?
Neutral hues that are soft and comfortable - and chic - for your baby! Wrap your sweet bundle of joy in layers of naturally hypoallergenic, breathable and antibacterial bamboo fabric made with organically grown bamboo. Bamboo baby clothes are a premium choice when it comes to keeping baby cool and comfortable all day long.
Why try Boody Baby clothing?
The Boody range of baby separates were born to be mixed and matched. Each piece of baby clothes is equally adorable as a base layer or a stand alone outfit. To top it all, Boody Baby carries Oeko-Tex's "Confidence in Textiles" label certifying that Boody garments are free from pesticides and chemicals.
Real customer review:
""I love the quality of he boody baby bamboo sleeper. A lot of other brands that have bamboo sleepers get pilled ever after one wash and this sleeper has not. It is so soft and I also really like the zipper. It zips so smoothly."" - Claire S
""This is an essential for my baby’s skin this summer. The bamboo is perfect for not agitating his eczema."" - Joni C
2. Lūmmi in Colour
What makes Lūmmi in Colour different?
When you think of Lūmmi in Colour, it’s safe to picture earthy tones paired with soft fabrics adorned with playful prints. It’s a brand that celebrates elevated everyday style. Outfits you’d be proud to dress your baby in, every day. No need for a special occasion, Lūmmi in Colour pieces are the neutral Melbourne-based babywear brand you need to know about if you don’t already! New to the market, Lūmmi in Colour launched officially in May 2024, but has fast become a new favourite to mums and dads around the world.
Founded by a Melbourne mother of two, Lūmmi in Colour aims to bring comfort and joy to both babies and parents. The philosophy is to create safe, soft and sustainable pieces for the little ones, so that the parents can have peace of mind.
Product highlight
The Lūmmi in Colour Pure White 6pc Essentials Pack features everything you need bundled up in one pack for your newborn baby - and it also makes the perfect baby gift set! The Pure White Essential Pack is designed to cover your needs for the little one's arrival, conveniently packed to take with you on the go. Made from GOTS-certified 100% organic cotton, this 6-piece set includes a singlet, long-sleeve bodysuit, grow suit, beanie, socks, mittens, and a drawstring bag to keep everything in one place.
Why try Lūmmi in Colour?
Crafted with love, Lūmmi in Colour uses the signature GOTS-Certified Organic Cotton to add a breathable layer to the baby's precious skin. Each individual garment is made to perfection and to last for generations.
The range showcases wearable block colours and subtle patterns, making it easy to mix and match and always have a gorgeous and comfortable option to dress your baby, without the huge price tag!
Real customer reviews:
"What beautiful pieces, I'm so impressed with the fit and soft feel. Such good quality I purchased for my little one and several gifts. Gift wrapping is gorgeous too. Also no colour runs in the wash." - Emily M
"Such wonderful clothes! Durable, soft, and classic. Recommend this baby line to any parent looking for convenience and style." - Brigid M
3. KYND Baby
Inspired by their own transition to parenthood, and love of all things beautiful, KYND Baby was created with the vision to empower and nurture the connection between parents, their babies, and the planet.
Committed to high-quality, sustainable fabrics, the KYND Baby clothing collection has been designed with you, the modern-day parent, in mind. The team's goal is to deliver you timeless, gender-fluid pieces - taking your child from birth to toddler - and lasting from child to child.
The KYND Baby vibe:
Pieces that you will have you seeking out occasions for your littles ones to wear them. KYND Baby combines the highest quality with the most on-trend colours and designs. Known for their daisy designs and pastel tones, the bodysuits, splashy overalls, knitwear and dresses are some of KYND Baby's most sought-after styles.
4. Goldie + Ace
Goldie + Ace is a new Australian designed baby clothing label with a focus on quality fabrics in simple, easy to wear shapes. Their philosophy is one of quality over quantity, buy less, wear it more and pass it on. The unique range has a cool whimsical vibe with the vision to let kids be kids, available in sizes 0 up to 4. Made using the softest yarns and dyes to care for young skin, all baby clothes are designed in Australia with a promise not to shrink, stretch, fade or pill. An obsession with ensuring each individual garment is made to perfection means Goldie + Ace’s soft, high-quality clothes are made to last. Goldie + Ace are proud to work with talented local artists to develop our gorgeous prints
What is the Goldie & Ace vibe?
Whimsical, cool, vintage clothing for babies!
5. Purebaby
The new summer range of baby clothing from Purebaby is here! It's a safari adventure, complete with lions, giraffes and elephants - oh my!
Think creamy pastel hues with three-dimensional cartoon animals, embroidered on the most beautiful 100% certified organic cotton, which is soft and gentle to touch against their delicate skin. These Purebaby pieces are quality pieces that are designed to be passed down.
What makes Purebaby different?
The focus on quality is a key focus of the Purebaby brand. Designed to be gentle on baby's skin, these pieces are crafted with only the finest cotton and materials, can be machine washed and are the perfect pieces for layering in the cooler months.
6. Bud the Label
Bud. The Label is a kids' clothing line co-founded by Sydney sisters-in-law, Briana and Belle, with the mission to bring your little buds the coolest, high-quality duds.
With a combined passion for high-quality materials and manufacturing they offer simple, wearable and versatile pieces that keep your kids looking cool and feeling comfortable.
The Bud The Label vibe:
Think stripes and elevated neutrals. The kind of gear cool mums and dads would wear but in miniature!
7. Cinnamon Baby
Cinnamon Baby clothing collections aim to provide comfortable and sustainable clothing by using high quality products and unique designs to last and be passed down for generations to come. This season's range is centred around Capri! Think lemons, 'Cin Cin' and dreamy whites. Rompers and sets galore, with some of the most on-trend prints you've ever clapped eyes on.
The Cinnamon Baby vibe:
Cool. Just so cool. These are the kind of threads you'll be wishing come in adult size.
8. Banabae
Friends Alana and Jaz found themselves with new babes in arms, on maternity leave and totally uninspired by the baby linens on offer. Both retro lovers, bush and beach explorers and new mama's meant that the birth of Banabae was one that came oh so easily. They launched with a range of colourful, retro inspired and ethical swaddles. It just so happens that a lot of people felt the same way and loved to wrap their babes and fill their home with fun, positivity and eco conscious homes-wares.
The team at Banabae value connection and positivity in how they design, how they make, and how they communicate. From design, to an understanding of fibres, production, to the way they sell and their charitable giving. These connections allow them to create products with soul. Banabae is always looking on the bright side. Designing products to make you smile and that have a positive impact on the planet.
The Banabae vibe:
The coolest people at a 70s disco - they would shop Bananabae! Funky, groovy - all of the best bits of the best era.
9. Ninthe
Ninthe. Baby clothing made for everyday comfort with a minimal aesthetic for your mini humans. Inspired by neutral tones and the art of simplicity. Designed in Sydney, Australia.
The Ninthe vibe:
Effortless, minimalistic, everyday clothes for baby that are chic and stylish without being in-your-face.
10. Mini Folk
Mini Folk is the baby clothing love label of mums and friends Anika and Alice who share a passion for quality, ethically and sustainably produced pieces that are both stylish and comfortable. Mini Folk was created for adventurous little ones who love exploring this magical world with salt in their hair, sand between their toes and the warm sun on their face. Each piece is designed with love in Bondi Beach.
The Mini Folk vibe:
Beachy, salty, sand-between-their-toes and sea breeze in their hair. That's the vibe.
11. Organicline
Organicline is a boutique baby clothing label for the little minimalists. Their design is a reflection of original and simplified early childhood. Every piece is slowly designed by hand sketches and mindfully crafted from 100% GOTS certified organic cotton.
The Organicline vibe:
Minimalist, Scandi style. Neutral colours with minimal prints. Fantastic, classic pieces of clothing for baby, suitable for both genders.
12. KaPow Kids
KaPow Kids creates fun and cute clothing for babies and kids up to age 10 years.
The team love designing comfy clothes for trendy kids who love to play and have adventures in style.
KaPow Kids is for parents who love quality and unique fashion, and love to support independent small business, who produce ethically.
The KaPow Kids vibe:
The KaPow Kids team and their slew of loyal followers especially love animal prints and floral fabrics - and a matching set! Think quality pieces that can be handed down for years to come, that pack a punch!
13. Bobby G
With a keen focus on kids' fashion, Bobby G aims to meet the diverse needs of children's clothing. Whether you're searching for boys' clothing, girls' clothing, or baby clothes, Bobby G collections offer a range of options that cater to every little fashionista and dapper dude.
The Bobby G brand ethos is rooted in the idea that less is more. Bobby G designs are characterised by their simplicity and minimalism. They believe that beauty lies in clean lines, muted tones, and modern prints that speak volumes without overwhelming. Each garment is carefully crafted to strike a perfect balance between style and practicality.
The Bobby G vibe:
Clean lines and a gender-neutral colour palette, every piece in the Bobby G collection effortlessly blends with others, allowing for endless mix-and-match possibilities
14. Peggy
Peggy is named after the Melbourne designer's grandmother, and aims to keep an air of 'old fashioned whimsicality' in its gorgeous designs. The range features dresses, pants, nappy covers and hats - all of which can be mixed and matched for a quirky boho effect.
The Peggy vibe:
Floral, feminine, with a beautiful boho, vintage twist. Just like your Nana used to wear - in the best way,
15. Fiola Rose Swim
Fiola Rose Swim's designs, colours and silhouettes that are classic and timeless. No bright, busy patterns in sight, with Fiola Rose Swim it’s all about supportive designs that fit properly to the body and inspire a beautiful aesthetic, with designs that match mums, dads and minis.
See our full write-up on the brand, here!
The Fiola Rose Swim vibe:
Simple in an effortlessly cool way. Single-use pastels in flattering cuts, these pieces are designed to be on trend and last for many seasons to come.
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Disclaimer:
The One Fine Baby team are first and foremost mums - between us we have 14 children, and decades of experience in all things bump, baby and beyond. We regularly bring together our tried, researched and recommended products in a review style format such as this post. The articles include some paid inclusions which goes to helping us keep our audiences informed on the top products happening right here, right now in the parenting space. Please be sure that no product will ever be included in our articles, paid or otherwise, if it doesn’t deserve to be there.
