Black Friday Baby Deals Australia 2026, Updated Daily

Sale	2026 date
Singles Day	Wednesday 11 November
Click Frenzy	10 to 12 November (expected)
Black Friday	Friday 27 November
Cyber Monday	Monday 30 November
Boxing Day	Saturday 26 December

Black Friday pram & stroller deals

A good pram is one of the biggest investments you'll make when preparing for a baby, so finding one on sale is always a win. From lightweight travel prams and compact strollers to newborn prams, all-terrain models and single-to-double prams for growing families, we've rounded up the best Black Friday pram deals in Australia for 2026. Whether you're shopping for your very first pram or upgrading to something that better suits your family, discover discounts from leading pram brands, plus savings on pram accessories and bundles.

Babybee

Save up to $600

If a new pram is on your baby shopping list, Babybee's Black Friday sale is worth a look. Save up to $600 on car seat and capsule bundles. Save $150 on the compact MILES2 travel pram, up to $250 on the JUNO single-to-double, and up to $200 on the ALTO. JUNO and ALTO bundles also come with free gifts valued at up to $299.95, making it a great time to tick a big-ticket baby essential off your list.

UPPAbaby

15% off almost everything this Black Friday

Got your eye on UPPAbaby? This Black Friday, save 15% on almost the entire range, including the popular Vista V3, Cruz V3 and Minu travel prams, Mesa car capsule, accessories and nursery essentials. Whether you're preparing for a newborn or upgrading your baby gear, it's a great opportunity to invest in those bigger purchases for less.

Excludes Kona prams and gift cards. Terms apply.

Black Friday car seat & capsule deals

Car seats and capsules are some of the biggest purchases you'll make for your baby, so Black Friday is a great opportunity to save. From newborn capsules and convertible car seats to toddler car seats and booster seats for older kids, we've rounded up the best Black Friday car seat deals in Australia for 2026. Whether you're preparing for your baby's first journey home or upgrading as your little one grows, discover discounts from leading baby car seat brands and retailers. Just remember to check that your chosen car seat meets Australian safety standards and is suitable for your child's age and size.

Babybee

Save up to $600 on car seat and capsule bundles

Car seats and capsules are some of the biggest purchases you'll make before baby arrives, so Babybee's Black Friday sale is worth checking out. Save up to $600 on selected car seat and capsule bundles, making it easier to get your baby's first car journeys sorted for less.

UPPAbaby

15% off car capsules this Black Friday

Preparing for your baby's first car journey? UPPAbaby is offering 15% off its MESA car capsule range this Black Friday, making it a great time to tick one of those bigger newborn essentials off your list. Designed with safety, comfort and convenience in mind, UPPAbaby capsules are a popular choice for parents looking for an easy transition from car to pram.

Black Friday baby carrier deals

A good baby carrier can make life with a little one so much easier, whether you're heading out for a walk, travelling or simply need your hands free around the house. Black Friday is a great time to save on baby carriers, from soft newborn wraps and structured carriers to lightweight options for toddlers. We've rounded up the best Black Friday baby carrier deals in Australia for 2026, with discounts from leading babywearing brands to help you find a comfortable, supportive carrier for you and your baby.

Ergobaby

Save up to 40% on selected baby carriers and essentials

Got your eye on an Ergobaby carrier? Now's a great time to buy, with savings of up to 40% on selected baby carriers, bouncers and bundles. From newborn cuddles to hands-free adventures with your growing baby, Ergobaby's supportive designs are made to make everyday parenting a little easier.

Babybee

Save up to $100 on JOEY

Whether you're heading out for a walk, tackling the grocery shop or simply need your hands free, a good baby carrier can make everyday life with little ones so much easier. Babybee is offering up to $100 off its JOEY baby carrier this Black Friday, making it a great time to invest in a comfortable, supportive carrier for all those adventures together.

Black Friday nursery and sleep deals

Getting the nursery ready or upgrading your little one's sleep setup? Black Friday is a great time to save on some of the bigger baby purchases, from cots and bassinets to cot mattresses, nursery furniture and nursing chairs. We've rounded up the best Black Friday nursery and baby sleep deals in Australia for 2026, including discounts on baby sleeping bags, swaddles, white noise machines, baby monitors and bedding. Whether you're preparing for a newborn or moving your toddler into their first big bed, there are plenty of savings to help you get everything sorted for less.

Babybee

Save up to $120 on selected baby essentials

Babybee's Black Friday offers extend beyond prams, with savings of up to $120 on selected baby essentials. Check the included products for nursery and sleep-related items before shopping, as discounts vary across the range.

Miss Amara

Up to 50% off selected rugs

Creating a cosy nursery or updating your little one's bedroom? Miss Amara's Black Friday sale is offering up to 50% off selected rugs, including soft, washable and easy-care styles that are ideal for family homes. From beautiful neutral rugs for a newborn nursery to colourful designs for a toddler's room, it's a great opportunity to find something lovely for less.

Adairs

25% off storewide, plus an extra 5% off for Linen Lovers

Planning a nursery or giving your little one's bedroom a makeover? Adairs' Black Friday sale includes 25% off storewide, plus a further 5% off for Linen Lovers members. It's a lovely opportunity to save on Adairs Kids bedding, cosy blankets, storage solutions and those adorable finishing touches that make a little one's room feel special.

Sheet Society

Give the bedrooms a refresh with Sheet Society's Black Friday sale, offering up to 50% off bed sheets, quilt covers, pillowcases, towels, robes and more. From beautiful cotton and linen bedding to cosy blankets, there's plenty to shop for the whole family.

Fantastic Furniture

Planning a little bedroom makeover for your mini? Fantastic Furniture has some brilliant savings on kids' furniture, from adorable house-shaped beds and trundles to practical storage and playroom essentials. With discounts on selected styles, Black Friday is a great excuse to finally tackle that bedroom or playroom refresh.

Mocka

Dreaming up the perfect nursery? Mocka makes it easy to create a beautiful space for your little one, with stylish cots, change tables, nursery chairs and clever storage solutions. With Black Friday savings of up to 50% off selected styles, it's a great time to tick those big-ticket nursery essentials off your list.

Harppa Baby

Looking to save on the big-ticket baby essentials this Black Friday? Harppa has everything from bassinets and highchairs to playpens, baby swings and toddler towers, with early Black Friday deals offering up to 40% off selected baby gear.

Tuiss Blinds

Up to 50% off this Black Friday

Trying to keep your baby's nursery dark for daytime naps and early bedtimes? Blinds Online is offering up to 50% off this Black Friday, making it a great time to invest in made-to-measure blackout blinds. Perfect for creating a cosy, sleep-friendly nursery while saving on your baby room makeover!

Sleep Republic

Enjoy 25% off sitewide, including the Sleep Republic kids mattress.

Black Friday feeding deals

From those first newborn feeds to the wonderfully messy world of starting solids, there's a lot of feeding gear to buy (and it can add up quickly!). Black Friday is the perfect time to save on breast pumps, baby bottles, sterilisers, bottle warmers, high chairs and toddler feeding essentials. We've rounded up the best Black Friday baby feeding deals in Australia for 2026, so you can stock up on the things you need without paying full price.

Tommee Tippee

Save up to 40% on the Tommee Tippee UV Steriliser and Dryer at Baby Bunting this Black Friday. Designed to sterilise and dry baby bottles and feeding accessories, it's a handy addition to your everyday feeding routine.

Hegen

Up to 26% off baby feeding essentials

If Hegen's clever baby bottles have been on your wishlist, Black Friday is a great time to stock up. Save up to 26% on selected Hegen feeding essentials, including its signature square-round baby bottles, milk storage containers and feeding accessories. Perfect for preparing for a newborn or upgrading your current feeding setup.

Simba Baby

12% off eligible products with code SIMBABF88

Stocking up on baby feeding essentials? Simba Baby's Black Friday sale is offering 12% off eligible products, including baby bottles, feeding accessories and clever products designed to make mealtimes a little easier. With no minimum spend required, it's a great opportunity to save on everyday feeding essentials.

Use code SIMBABF88 at checkout.

Mocka

Starting solids or ready to upgrade your little one's mealtime setup? Mocka has a beautiful range of affordable wooden highchairs, including its popular Original Highchair and Soho Wooden Highchair, so it's worth checking the Black Friday sale for a bargain on these everyday feeding essentials.

Harppa Baby

Looking to save on the big-ticket baby essentials this Black Friday? Harppa has everything from bassinets and highchairs to playpens, baby swings and toddler towers, with early Black Friday deals offering up to 40% off selected baby gear.

Black Friday baby care & health deals

Babies might be small, but their everyday essentials can add up quickly! From nappies, baby wipes and gentle skincare to thermometers, baby grooming kits, health products and bath-time essentials, Black Friday is a great opportunity to stock up for less. We've rounded up the best Black Friday baby care and health deals in Australia for 2026, including discounts from leading baby brands and retailers. Whether you're preparing for a newborn or restocking the bathroom cupboard, discover savings on the products parents reach for every day.

Tommee Tippee

Save up to 40% on the Tommee Tippee UV Steriliser and Dryer at Baby Bunting this Black Friday. Designed to sterilise and dry baby bottles and feeding accessories, it's a handy addition to your everyday feeding routine.

Healthylife

Up to 50% off RRP on selected health essentials

Pregnancy and postpartum come with a surprisingly long shopping list, so any opportunity to save is welcome. Healthylife's Cyber Month sale includes up to 50% off RRP on selected health and wellness products, with everything from skincare and personal care to vitamins and supplements worth browsing. Just be sure to check that any supplements or skincare ingredients are suitable for pregnancy or breastfeeding before buying.

Simba Baby

12% off eligible products with code SIMBABF88

From bath time to everyday baby care, Simba Baby has plenty of practical essentials to help make life with little ones easier. This Black Friday, save 12% on eligible baby care and hygiene products, with no minimum spend required. Perfect for stocking up on the little things you reach for every day.

Use code SIMBABF88 at checkout.

Black Friday maternity deals

Pregnancy comes with a whole new shopping list, and Black Friday is a great time to tick a few things off for less. From maternity jeans and bump-friendly activewear to nursing bras, pregnancy pillows, breast pumps and postpartum essentials, we've rounded up the best Black Friday maternity deals in Australia for 2026. Whether you're preparing for baby's arrival or looking for a few things to make pregnancy and new motherhood more comfortable, there are plenty of savings worth exploring.

Hegen

Up to 26% off breastfeeding and milk storage essentials

Preparing for those early breastfeeding and expressing days? Hegen's Black Friday sale is offering up to 26% off selected products, including its innovative breast milk storage containers and feeding essentials. Designed to make expressing, storing and feeding breast milk more straightforward, they're a practical addition to your postpartum shopping list.

Cozy Earth

25% off pyjamas

Comfort is everything during pregnancy and those early postpartum months, and Cozy Earth's beautifully soft bamboo pyjamas are made for exactly the kind of lounging new mums deserve. With 25% off pyjamas this Black Friday, it's a lovely opportunity to treat yourself to comfortable sleepwear for pregnancy, hospital bag packing and those long newborn nights.

Black Friday baby and kids clothing deals

Little ones grow out of their clothes faster than we can keep up, so Black Friday is the perfect time to stock up on the next size (or two!). From baby growsuits and everyday basics to kids' summer outfits, swimwear, shoes and pyjamas, we've rounded up the best Black Friday baby and kids' clothing deals in Australia for 2026. Whether you're refreshing their wardrobe or getting ahead on Christmas shopping, there are plenty of savings to be found.

Bedhead Hats

Buy 2 sale hats, get 1 free, saving up to 57%

Little heads need plenty of sun protection, especially heading into an Australian summer! Bedhead Hats is making it easier to stock up this Black Friday, with three selected sale hats for just $50. From baby legionnaire hats to toddler bucket hats and kids' swim hats, it's a great opportunity to grab a few in the next size up.

Offer runs 2–5 November 2026, while stocks last.

Black Friday toy deals

Christmas shopping for little ones? Black Friday is the perfect opportunity to get ahead on gifts and save on toys they'll actually love. From baby sensory toys and educational playsets to LEGO, dolls, puzzles and outdoor play equipment, we've rounded up the best Black Friday toy deals in Australia for 2026. Whether you're shopping for a newborn, toddler or older child, there are plenty of bargains to help make Christmas morning extra special.

Funsquare

Up to 50% off storewide, including 20% off play couches

Make their world of play a little bigger for less this Black Friday! Funsquare is offering up to 50% off storewide, including 20% off its popular modular play couches. From building forts to creating obstacle courses and cosy reading corners, it's the perfect time to invest in something that will keep little imaginations busy.

Mocka

Christmas shopping for the little ones? Mocka is a treasure trove of beautiful toys, from wooden play kitchens and dollhouses to imaginative play sets, and its Black Friday sale is the perfect excuse to get a head start on those Christmas wish lists.

Harppa Baby

Looking to save on the big-ticket baby essentials this Black Friday? Harppa has everything from bassinets and highchairs to playpens, baby swings and toddler towers, with early Black Friday deals offering up to 40% off selected baby gear.

Black Friday travel deals

Planning your next family holiday? Black Friday is one of the best times to snap up travel deals, whether you're booking a family getaway, upgrading your luggage or investing in travel essentials for little ones. From discounted hotels and holiday accommodation to travel prams, baby carriers and clever accessories that make getting away with kids easier, we've rounded up the best Black Friday travel deals in Australia for 2026.

Babybee

Save $250 on the MILES2 travel pram

Travelling with little ones? Babybee's Black Friday sale includes $250 off the compact MILES2 travel pram, making it a great time to pick up a lightweight stroller for family holidays, weekend getaways and everyday adventures. Plus, save up to 50% on selected pram accessories.

UPPAbaby

15% off almost everything this Black Friday

Planning a family holiday or looking for a pram that makes getting out and about easier? UPPAbaby is offering 15% off almost everything this Black Friday, including its popular MINU travel pram and handy accessories. From airport adventures to weekends away, it's a great time to invest in quality baby gear that makes travelling with little ones a little easier.

Excludes Kona prams and gift cards. Terms apply.

Black Friday home & furniture deals

Whether you're refreshing the living room, updating the kids' bedrooms or finally replacing that sofa that's seen better days, Black Friday is a great time to save on furniture and homewares. From sofas, dining tables and rugs to mattresses, bedding, storage solutions and home décor, we've rounded up the best Black Friday home and furniture deals in Australia for 2026. Discover discounts from leading Australian furniture and homewares retailers, with plenty of opportunities to give your family home a refresh for less.

Adairs

25% off storewide, plus an extra 5% off for Linen Lovers

If your home could do with a little refresh before Christmas, Adairs' Black Friday sale is a good excuse to finally do it. Enjoy 25% off storewide, with Linen Lovers members receiving a further 5% off. From beautiful bedding and plush towels to rugs, furniture and homewares, there's plenty to tempt you.

Funsquare

Up to 50% off storewide, including 20% off play couches

Thinking about giving the playroom a refresh? Funsquare's Black Friday sale includes 20% off its modular play couches, plus savings of up to 50% across the store. These clever, versatile pieces double as comfy seating and imaginative play equipment, making them a lovely addition to kids' bedrooms, playrooms and family living spaces.

Miss Amara

Up to 50% off selected rugs

A new rug can completely change the feel of a room, and Miss Amara's Black Friday sale is the perfect excuse for a refresh. Save up to 50% on selected rugs, from statement designs for the living room to soft, neutral styles for bedrooms and practical washable rugs for busy family spaces. Because a beautiful home and kids can absolutely coexist!

Koh

Save up to 50% on selected Koh cleaning bundles this Black Friday, including the Whole Home Cleaning Kit, Mega Cleaning Kit and Refill Kit. Shop household cleaning essentials for the kitchen, bathroom and laundry, with the Whole Home Cleaning Kit reduced to $179.10 (normally $358.25).

Black Friday women's clothing & activewear deals

Mums spend so much time shopping for everyone else, so consider this your reminder to treat yourself for a change! Whether you're after comfortable activewear for the school run, a new pair of jeans that actually fit, everyday wardrobe staples or something lovely to wear over summer, Black Friday is the perfect excuse for a little wardrobe refresh. We've rounded up the best Black Friday women's clothing and activewear deals in Australia for 2026, including discounts on leggings, sports bras, dresses, loungewear, shoes and accessories from some of our favourite brands. Because mums deserve a bargain, too.

LSKD

Up to 70% off storewide

Mums, this one's for you! LSKD has launched its biggest Black Friday sale yet, with up to 70% off everything from its cult-favourite leggings and sports bras to oversized tees, bike shorts and everyday activewear. Whether you're heading to Pilates, chasing a toddler around the park or simply refreshing your wardrobe, it's a brilliant time to treat yourself to something new.

Cozy Earth

25% off pyjamas

If your current pyjamas have seen better days, consider this your sign for an upgrade. Cozy Earth is offering 25% off its popular bamboo pyjamas this Black Friday, including beautifully soft sleepwear that's perfect for slow mornings, early nights and everything in between. A little luxury for Mum, without the full-price tag.

Black Friday gifts & keepsakes deals

Looking for something a little more special this Christmas? Black Friday is a great opportunity to find thoughtful gifts for new mums, babies, grandparents and the people who deserve a little spoiling. From personalised jewellery and baby memory books to beautiful photo albums, keepsakes and meaningful gifts to treasure for years, we've rounded up the best Black Friday gifts and keepsakes deals in Australia for 2026. Whether you're celebrating a baby's first Christmas, shopping for a new mum or getting ahead on your Christmas gift list, discover lovely gift ideas for less.

Michael Hill

Save up to 40% on selected Michael Hill jewellery this early Black Friday sale, including gold and silver pieces. From timeless necklaces and delicate bracelets to meaningful gemstone jewellery, it's a lovely opportunity to find a special keepsake for a new mum, celebrate a baby's arrival or choose an heirloom gift to treasure for years to come.

FAQs about Black Friday baby deals

When is Black Friday 2026 in Australia?

Black Friday is on Friday 27 November 2026, and Cyber Monday follows on Monday 30 November. Many Australian brands start their sales earlier in the week, and some run them through the weekend to Cyber Monday.

What baby products go on sale for Black Friday?

Last year our Black Friday guide listed deals from more than 20 Australian baby and kids brands. They covered baby carriers, car seats, clothing, bath and changing, sleepwear, feeding, maternity and monitors. We’ll list this year’s deals by category from 2 November.

Should I wait until Black Friday to buy a pram?

It depends on when you need it. If your baby is due after December, Black Friday can be a good time to buy the bigger items. If your baby is due sooner, buy what you need now rather than waiting on a sale.

Is Click Frenzy the same as Black Friday?

No. Click Frenzy is a separate Australian online sale, expected from 10 to 12 November this year. Some baby brands take part in both, and we’ll note it when they do.