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9 Of The Best Baby and Toddler Shampoos In Australia In 2026
Don’t we all just love that sweet smell of a new baby? And what better way to keep that gorgeous baby hair looking and smelling fresh than with a beautiful, gentle baby shampoo.
But not just any baby shampoo.
A good baby or toddler shampoo can help loosen up those foods, oils, and anything else those chubby little hands rub into their own hair. However as it tends to remove oils, some baby shampoos can also be incredibly drying. That’s why it’s important to choose the right one - a baby shampoo that is gentle enough to use regularly without drying out baby’s scalp and hair.
Whilst every baby is going to be different - there’s no one size fits all - we’ve included some of our best baby shampoos right here, starting with the most important things you need to look out for when choosing your favourite baby shampoo to cleanse and condition baby's hair.
Check out the List of Best Baby Shampoos in Australia this 2026:
What are the important things to look for in your baby shampoo?
Tear-free:
Opting for tear-free shampoo is unlikely to be irritating to the baby’s eyes.
Great for curls!
Many shampoos are specifically created to help tame curly hair, and can make the hair washing experience a more positive experience for the whole family!
Fragrance-free or gentle fragrance:
A fragrance-free baby shampoo keeps nasty odour away and makes it less irritating for babies.
Phthalate-free:
Selecting baby shampoos that are phthalate-free boost healthy hair growth.
Sulfate-free:
Retaining moisture and avoiding drying of scalps is essential.
Natural ingredients used:
Babies are relaxed with natural, soothing ingredients incorporated into their skincare products.
1. Twiddl Shampoo for Wavy and Curly Kids, $23.95
Twiddl Shampoo for Wavy and Curly Kids is an expertly formulated natural best kids shampoo for wavy and curly hair, as it cleanses and lathers with ease. Containing strengthening proteins, Twiddl's shampoo restores hair with a deep, yet non-drying clean, and helps nourish for better curl manageability, elasticity and shine. Used over time, your child's hair will look healthier, shinier, softer and become easier to manage.
Real customer reviews:
"I love this shampoo for my daughter's curly hair. It is moisturising and gives curl definition. I also love that it cleans her hair very well which often is caked with dirt and sunscreen from kindy." - Shannon Smith
2. Mustela Foam Shampoo for Newborns, $19.95
Mustela Baby Foam Shampoo is fragrance-free and ideal to cleanse newborn* babies’ delicate scalp on a daily basis, while also helping to eliminate cradle cap and minimising its reappearance.
Its ultra-gentle high-tolerance formula is made of 99% ingredients of natural origin.
*Babies out of NICU
What's different about Mustela Baby Foam Shampoo?
Chemically free
Dermatologically tested
Hypoallergenic
Prevents and cares for flakes associated with cradle cap. Its foamy and delicate foam respects the fragility of babies’ scalp.
Mustela Foam Shampoo for Newborns is enriched with Avocado Perseose, a patented ingredient of natural origin, which protects the skin barrier, moisturizes, and preserves vital resources in the baby’s skin.
Real customer reviews:
"“We used this product with our first baby upon recommendation from the hospital and have continued to use it for our second child as well. Very easy to use pump action makes bath time so much easier. The foam is great and dissolves easily into the water. Leaves baby clean and smelling great. Is a great product to gently remove the cradle cap.”" - Ky Kondrajian
Shop Mustela here:
3. Cetaphil Baby Shampoo, $7.80
Cetaphil is one of the best shampoos for babies, with soothing chamomile that gently cleanses the baby's sensitive scalp without drying.
What makes Cetaphil Baby Shampoo different?
Formulated with natural chamomile
Tear-free, soap-free
Hypoallergenic
pH balanced
Dermatologically tested.
Real customer reviews:
"“Gentle on bubs skin. We were given this shampoo to try when bub was born. It has a pleasant smell and nice, moisturising texture. Does not create too many suds which is great for bubs eyes when rinsing out. Reasonably priced and their skin and hair isn't dried out after use. Would recommend and buy again.”" - India Rofe, June 11, 2021
4. Milk & Co Baby Shampoo & Conditioner, $17.95
Milk & Co baby shampoo and conditioner with organic coconut oil and vanilla is guaranteed to leave your bub’s hair feeling silky soft. Milk & Co natural 2 in 1 shampoo & conditioner is tear free and ph. balanced and have hair smelling beautiful after just one wash. Full foaming for extra fun, our gentle formula will ensure bath time is an all year round joyful experience for your baby. Milk & Co baby shampoo & conditioner with organic coconut oil and vanilla is guaranteed to leave your bub’s hair feeling silky soft. Milk & Co natural 2 in 1 shampoo & conditioner is tear free and ph. balanced and have hair smelling beautiful after just one wash. Full foaming for extra fun, our gentle formula will ensure bath time is an all year round joyful experience for your baby.
What makes Milk & Co shampoo & conditioner different?
Organic coconut oil & milk protein
Tear-free
pH balanced
Dermatologically tested
Full foaming
Gentle formula
Made in Australia
Real customer reviews:
"“No nasty chemicals. This is soap free and so gentle on my daughter's skin. It has a lovely scent and leaves her hair soft and shiny. I found all over washes left residue or oil in her hair so I like that this product is separate from the body wash and is a reasonable price point.”" - Rochelle
"Maglaya, September 2, 2020“No nasty chemicals. This is soap free and so gentle on my daughter's skin. It has a lovely scent and leaves her hair soft and shiny. I found all over washes left residue or oil in her hair so I like that this product is separate from the body wash and is a reasonable price point.”" - Rochelle Maglaya
5. MooGoo Milk Shampoo, $17.50
MooGoo Milk Shampoo is one of our most popular products. It was originally made for a family member who had a scalp so itchy they went to bed with olive oil on their scalp and cling wrap around their head. It took us 6 months of trialing until we were able to banish the cling wrap to the kitchen for good.
What makes MooGoo Milk Shampoo different?
pH balanced
Natural Cleansers
Suitable for adults through to babies
Milk Protein not only helps to protect hair fibers but also revitalizes hair’s natural protective layer
Real customer reviews:
"“Moogoo milk wash. This is an absolutely lovely product. We tried so many shampoo for my girl cradle and unfortunately i wasted lots of money trying it.But this is magic, so nice to clean hair, make it smooth and the best thing bye bye cradle cap and so nice smell in hair and so good to feel the hair after it dries out. So must must must try."" - Jenifer Virani
6. GAIA Natural Baby Shampoo, $13.95
GAIA Natural Baby Shampoo is pH neutral, low foaming and gently cleansing for the hair and the scalp without stripping your baby’s natural protective oils. It contains added moisturising properties to stop dry and flaky scalp, minimising the chance of cradle cap.
Dermatologically tested for sensitive skin.
What makes GAIA Natural Baby Shampoo different?
Kind on skin eyes – sensitive skin formula
pH balanced – won’t strip baby’s natural protective oils
Soap & sulfate – free-non drying
Contains natural + organic plant oils to keep baby’s skin moisturized and prevent dryness
With pro-vitamin B5 wheat protein to encourage strong yet soft, manageable hair
Paraben-free
Real customer reviews:
"“Nice shampoo. We were gifted this product for our baby and have been using it in the shower every other night with a washer to reduce any little bits of cradle cap. It’s been very effective and we haven’t had any issues or reactions. Smells nice as well and isn’t overpowering."" - Ella Creighton
7. Ecostore Baby Shampoo, $9.49
Ecostore Baby Shampoo is a nourishing plant- and mineral-based baby shampoo in Australia formulated to gently cleanse baby's fine hair and sensitive scalp, and leave it soft, shiny and protected. It has a delightful, soft, clean fragrance from a blend of Lavender and Geranium oils, and is designed to preserve the delicate moisture balance of baby's skin.
What makes Ecostore Baby Shampoo different?
Cruelty-Free
Dermatologically Certified
GE Free
Greywater Suitable
Made in New Zealand
Vegan
Real customer reviews:
"“Lasts forever! I’ve been using this shampoo since my 2-year old was a baby and I’m only just coming to the end of the bottle now. I only need to use a tiny bit once a week. There’s no strong smell and it doesn’t sting eyes or irritate her sensitive skin.”" - Hannah Rasigatale
8. Curash 2 in 1 Shampoo & Conditioner, $4.95
Curash™ Babycare 2 in 1 Shampoo and Conditioner contains chamomile extracts and special silk proteins for soft, shiny hair and a healthy scalp. It also has a ‘no tears’ formula that makes washing your little one’s hair a little less stressful.
What makes Curash 2 in 1 Shampoo & Conditioner different?
Dermatologically tested
Soap Free
No Tears Formula
Suitable for sensitive skin and scalp
Low fragrance
Suitable for newborns
pH balanced
Real customer reviews:
"“Love It !! I got this product last week and immediately used it on my son. I love its design and pump container. It is easy to use because of the pump and perfect for a mum who is bathing her bub. The scent is mild. I like that it is easily washable and non-irritating on the skin.”" - Manpreet Ahluwalia
9. Earthwise Baby Shampoo With Goats Milk, $7.00
Earthwise Goat's Milk Hair Shampoo gently detangles and cleanses baby’s hair. Enriched with the goodness of natural goats milk and essential oils.
What makes Earthwise Baby Shampoo With Goats Milk different?
With goats milk
Sulfates free
Parabens free
Palm oil-free
Dermatologically tested
Made in New Zealand
"“Good price point. I absolutely love the smell of this baby shampoo . I use it on all my kids . Really gentle and doesn’t cause any irritation to skin or eyes . It’s a really affordable product. Comes in a cute little bottle too . You honestly don’t need much, a little goes a long way.”" - Nadia Wollford
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The best baby shampoo is one that keeps your little one’s hair and scalp clean without causing irritation. A gentle option will usually be labeled tear-free and pH-balanced, which helps protect sensitive eyes and delicate skin. It’s also important to choose a shampoo free from harsh ingredients such as sulphates, parabens, and strong fragrances, as these can dry out or irritate a baby’s skin. Many parents also prefer fragrance-free formulas, especially if their child has eczema or extra-sensitive skin. Since every baby is different, it may take a little experimenting to find the shampoo that feels right for your family, but starting with mild, dermatologist-tested choices is a safe place to begin.
A safe shampoo for babies is one that is specifically formulated for delicate skin and hair. Look for labels that mention “tear-free” and “pH-balanced,” as these are designed to be gentle on a baby’s eyes and scalp. The safest options avoid harsh ingredients such as parabens, sulphates, artificial dyes, or strong fragrances, which can irritate sensitive skin. If your little one has eczema or easily irritated skin, a mild, fragrance-free formula is often recommended. When in doubt, check with your pediatrician or a dermatologist to make sure the shampoo suits your baby’s needs.
Most parents can begin using a gentle, tear-free baby shampoo once their little one is around 4 to 6 weeks old. In those early newborn weeks, plain water and a soft washcloth are usually enough to keep the scalp clean. When you do introduce shampoo, start with a tiny amount and use it just once or twice a week, since babies don’t produce much oil and overwashing can dry out their skin. If your baby has more hair or develops cradle cap, a mild shampoo can be especially useful for keeping the scalp comfortable and healthy.
Most babies don’t need their hair washed every day. A gentle shampoo once or twice a week is usually enough to keep the scalp clean and comfortable. Washing too often can remove the natural oils that protect a baby’s skin, sometimes leading to dryness or irritation. If your little one has thicker hair, sweats more, or develops cradle cap, you might find that an extra wash helps. On other days, a quick rinse with warm water or a wipe with a soft cloth is all that’s needed. The aim is to stay clean while protecting the skin’s natural balance.
When choosing a shampoo for your baby, steer clear of products that contain sulphates, parabens, phthalates, formaldehyde-releasing preservatives, and artificial fragrances or dyes. These ingredients can irritate a baby’s delicate skin and may lead to dryness or allergic reactions. Instead, opt for shampoos with mild cleansing agents and simple, skin-friendly formulations. Many parents also look for dermatologist-tested or hypoallergenic options, especially if their child has eczema or very sensitive skin. Reading the label carefully and choosing gentle, baby-specific formulas will give you peace of mind that bath time is both safe and soothing.
