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10 Of The Best Baby Skincare Brands In Australia In 2026
There’s a reason they say, ‘soft as a baby’s bottom’. A newborn baby’s skin is the most soft and supple you’ll ever find. For that reason, any products they come into contact with should be nourishing, soft, and above all - gentle! As a result, finding the best baby skincare products can be a tall order, as it’s hard to determine which products are going to be gentle enough to use on your baby’s super soft - and sometimes sensitive - skin.
Also, which skincare products do you actually need? It can be hard to determine what is worth your money and what isn't, as you don't want to be caught at home with a new baby, and sans the products you need - right when you need them most!
Check out the List of Best Baby Skincare Products in 2026:
What to look for in a baby skincare brand:
When it comes to choosing the best baby skincare products for your little one, there are a few things you should consider before committing to a range of products.
Ingredients:
This is probably the most important aspect of choosing skincare products, especially for your newborn. The most important reading you can do before buying skincare products is the ingredients list! You want to make sure the skincare products you select for your baby are free from any nasty chemicals - basically, any ingredients that you don’t recognise or can’t pronounce! What you should be looking for are products without artificial colours and fragrances, but that has plenty of nourishing and calming ingredients, such as shea butter, coconut oil, chamomile, aloe vera, and jojoba oil, just to name a few.
A full product offering:
When you find a product line that you do like, you want that range to be able to cater to all your baby's needs! It’s great to find a range that features a shampoo, body wash, body lotion - and even a nappy balm if possible! That way you can be confident with what you’re putting on your baby’s skin at all times.
Multi-use products:
Products that can be used in multiple ways are favourable when it comes to babies. This is because you can be confident in the product you’re using wherever you’re using it on your baby, and you have fewer products to store and buy - which means less clutter and more money saved!
A range that grows with your baby:
This is essential for many parents, as often when you find a skincare range for your baby, you don’t want to just stop using it when they become toddlers and move on to using adult products. What you want is a range that either can be used well into toddlerhood and beyond, or that features products for the next stage, as these will more than likely feature similar ingredients as the baby range.
Spot-test disclaimer:
Before using any new products on your baby, it’s important to do a small patch test on their arm or leg to determine if the baby has any reaction to any of the ingredients within the product.
Which products do you really need?
When it comes to baby skincare products, it's always best to keep it simple. The less ingredients - the better! A good starter may contain a baby shampoo, a baby body wash, or soap (this could be combined as a baby hair and body wash), a baby moisturiser and or baby massage oil, baby nappy cream, or powder.
As your baby gets older, you may want to include a specific bath and body wash with a slight fragrance to promote sleep (such as lavender essential oil), and a hair conditioner.
1. GAIA Baby Skincare
Home sweet home. GAIA Skin Naturals is proudly Australian-made, owned and loved. The baby products for skincare (excl wipes & cotton) are locally manufactured to benefit communities, stay affordable and to help the environment.
What makes GAIA different?
GAIA baby products are tailor-made for sensitive skin.
Each of the GAIA products has been carefully crafted to feature the gentlest of ingredients, in order to minimise skin irritations and dryness. The products are designed to calm, moisturise, soothe and protect the skin with no compromises.
What is GAIA's most popular product?
GAIA Natural Baby Moisturiser is made from all the good stuff: organic shea butter, organic rosehip and organic avocado oils, plus natural extracts such as wheat germ oil and cacao butter. This careful combination of ingredients is designed to moisturise and nourish rough and dry patches - even on the most sensitive skin. It also protects against future dryness to ensure soft and supple skin all year round.
GAIA Natural Baby Moisturiser contains the calming aroma of organic lavender to make sure your tiny human is completely relaxed before bedtime for a peaceful night’s sleep - for both you and baby.
Real customer reviews:
[Review of GAIA Natural Baby Moisturiser] "This is absolutely perfect for bubba's with sensitive skin, I'm big on natural products for my family's skin and my daughter has very dry sensitive skin and this works wonders, i pair it with the baby oil and honestly it helped my daughters skin so much, i cant recommend enough for people that want to go natural." - Amy G
[Review of GAIA Natural Baby Massage Oil] "It was a midwife that suggested this product to help little miss get to sleep. Apparently giving baby a light massage, especially around the feet and ankles before bed can help them sleep better. At that point I was ready to try anything! I love that this product is not greasy and good for sensitive skin too." - Zoe M
2. Little Étoile Baby Care
What makes Little Étoile Baby Care different?
When it comes to baby skin and hair care, parents tend to prioritise safety, gentleness, and effectiveness. Little Étoile baby products offers a line of age-specific products designed specifically to care and protect the delicate and sensitive skin of babies and children. What sets Little Étoile apart from other baby skincare brands is its commitment to skin-safe, scientifically developed formulas, rigorous dermatological testing, customer-validated efficacy - and sustainability.
100% Australian-made and owned, all Little Étoile Baby Care products are dermatologically tested and safe to use on sensitive skin, as they are pH-balanced for developing skin and formulated using their own research-backed proprietary ingredient blends.
The range caters to every need, from general cleansing and moisturising, to more specific products, such as their chlorine removal shampoo for little swimmers, hair oil for kids and parents alike and gentle bottom wash for children’s daily hygiene.
Exciting news for eczema sufferers, Little Étoile Care is also a proud supporter of Eczema Association Australasia and features a range of products specifically designed for dry and eczema-prone skin.
Why try Little Étoile Baby Care?
There are so many reasons to love the Little Étoile Baby Care range, one of which being that the range is designed to protect the delicate skin of babies, but also that these products are award-winning.
Yep, two of their most popular products - SwimProtect 2-in-1 Shampoo and Bodywash, and Head to Toe Wash for Dry and Eczema-Prone Skin - have won international awards, along with their Hair Oil being a finalist in the Kiindred Awards 2025, making them highly sought after by families around the world.
Real customer reviews:
"So glad I found this product! I've been looking for something to wash the chlorine off bubs after swimming lessons and this product works so well! Great size for including in your travel bag and leaves bub smelling fresh. Excellent product that I would highly recommend." - Larissa H
"The smell is inviting and isn’t too strong. Once applying the product it went straight into my skin and I noticed a difference immediately. It didn’t feel greasy. I love that there are no nasty ingredients and gentle for my Bub to use too. He smelt and felt heavenly to touch." - Alex S.
@littleetoileofficial Say hello to happy skin with our gentle baby skincare magic! #BabyGlow #Skincaretips #babysoftiktok #momsoftiktok #momtok #mumtok #babytok #babyskincareroutine #bathtime #babymoment #babyfun #babyvideo #babyproduct #babyreview #LittleEtoile #LittleÉtoile #australianbub #mumandbubs ♬ original sound - Little Étoile Australia
3. Weleda Calendula Baby Care
What makes the Weleda Calendula Baby Care range different?
For over 100 years, Weleda has been dedicated to nurturing health and beauty in harmony with nature. Guided by the belief that the well-being of people is inseparable from the well-being of the planet, Weleda connects families to the healing and regenerative power of plants.
The Weleda Calendula Baby Care range is a perfect expression of that philosophy. Developed in collaboration with experienced midwives, each product is 100% Certified Natural, dermatologically tested, and thoughtfully formulated specifically for delicate baby skin. Using biodynamic calendula grown through regenerative farming, Weleda ensures every ingredient is cultivated and processed with respect - from soil to soul.
As a Certified B Corp, NATRUE-certified brand, and proud member of the Union for Ethical BioTrade (UEBT), Weleda stands for transparency, sustainability, and positive impact. It’s baby care that’s made by nature, refined by science, trusted by parents, loved by midwives, and celebrated worldwide for its purity and performance.
Why should you try the Weleda Calendula Baby Care range?
Beloved by families for generations, the Weleda Calendula Baby Care range offers gentle yet effective protection for delicate skin. The iconic Calendula Nappy Change Cream has been a family favourite for over 30 years, blending lanolin, zinc oxide, sweet almond oil, and soothing extracts of biodynamic calendula and chamomile to create a natural protective barrier. It nourishes, softens, and helps prevent irritation, keeping baby’s skin calm and cared for, day after day.
The Calendula Shampoo & Body Wash continues this legacy of care, gently cleansing delicate skin and hair while preserving essential moisture. Its mild, soap-free lather leaves skin soft, smooth, and perfectly balanced, making it ideal for babies, children, and anyone with delicate skin. Together, these products embody Weleda’s timeless approach to baby skincare: pure, gentle, sustainable, and clinically tested to care with kindness.
For parents seeking the best baby skincare that’s natural, safe, effective, and environmentally conscious, Weleda’s Calendula Baby Care range remains a trusted choice - blending over a century of expertise with nature’s most nurturing botanicals.
Real customer reviews:
"I love this Shampoo Body Wash for my toddler! It's so gentle on her sensitive skin and really soothes and moisturizes. I always look for the convenience of a shampoo and body wash in one and this product is great! Beyond happy that it's all natural and smells wonderful too! Highly recommend!" - Heath
"Love Weleda Nappy Cream, we used this with both of our older children and plan to use again. It works great as a barrier cream and also helped clear up some pretty severe nappy rash that my oldest got after a rather long car trip. Highly recommended! " - Lauren
4. VEEORÈ Baby
Created for delicate newborn and eczema-prone skin, VEEORÈ takes a science-first approach to baby skincare. Developed in alignment with recommendations from paediatricians and paediatric dermatologists, the range focuses on strengthening a baby’s developing skin barrier — an essential foundation for healthy skin. Central to the formulas is the brand’s Trio-Ceramide complex combined with prebiotics, which work together to help replenish the natural lipids that delicate baby skin often lacks.
What makes VEEORÈ different?
The range is intentionally simplified. All VEEORÈ products are completely fragrance-free (including essential oils), and instead of using water as the base, the formulas use soothing aloe vera to help hydrate and calm delicate skin. Within the sensitive range, ingredients commonly associated with irritation like certain surfactants, nut oils and botanical extracts are carefully avoided, making the products particularly suitable for babies with reactive or eczema-prone skin. Created by a mum and partnered with the Eczema Association of Australasia, the brand focuses on gentle yet effective skincare from day one.
What is VEEORÈ’s most popular product?
One of the standout products in the range is the Magical Moisturiser. Designed to deliver deep hydration while helping strengthen a baby’s skin barrier, it’s powered by VEEORÈ’s Trio-Ceramides, and works to replenish essential lipids and support more resilient skin over time. Unlike many baby moisturisers that simply sit on the surface, it’s designed to help restore the barrier where delicate skin needs it most.
The formula is also completely fragrance-free and uses aloe vera in place of water to provide soothing hydration, making it especially suitable for newborn, sensitive and eczema-prone skin. Parents looking for a gentle daily moisturiser that still offers barrier-supporting benefits often turn to this product as a staple in their baby’s skincare routine.
Real customer reviews:
"Loving these products so far, my daughter has eczema and nothing was working on her, so I decided to try VEEORÈ, her skin cleared up, and it stays soft and smooth for longer. I am so glad I purchased the products." – Yona C.
“I absolutely love every product, especially how it’s all natural. But hands down the Dream barrier cream has honestly worked wonders on my 14 month old with their nappy rash. It’s also helped heal my eczema on my elbows that I got since being pregnant with my second. I highly recommend each product. You won’t be disappointed.” – Clare H.
Exclusive offer for One Fine Baby audience:
Use code ‘OFB15’ for 15% off bundles when you visit the VEEORÈ website.
5. Mustela baby skincare
Mustela is the skincare expert for babies and mothers-to-be with 70 years of research in baby's skin. Innovative, safe, efficient and natural.
What makes Mustela different?
Mustela best skincare products are designed to protect and preserve babies' and children's skin, from birth. Mustela imagines the best possible care products, with ingredients from natural origin, and concretely commited to protecting the environment, while always preserving their values - those of a family business that continues to design and produce its products in France, with love.
What is Mustela's most popular product?
The Eczema-prone range called Stelatopia is Mustela's most popular product range as it's so gentle for baby's skin, even if it's irritated.
Eczema-prone skin affects 1 in 3 children in Australia. Easy to identify, it translates by extremely dry skin with red patches and itchy skin.
To respond specifically to these issues, Mustela researchers have formulated the Stelatopia range, fragrance-free, a new generation of restorative skincare made with Avocado Perseose and Sunflower Oil Distillate.
The active natural ingredients soothe and provide the essential lipids needed for the development of his skin barrier.
The Stelatopia range is a proud supporter of Eczema Association Australasia.
Real customer reviews:
[Review of Mustela Stelatopia Cleansing Gel] "Love this stuff! So gentle and sweet smelling. I used all Mustela products on my son as a newborn and toddler as he had very sensitive skin. Now that I’m in my 32 I have developed very fragile skin, extremely dry and prone to rashes. Well back to Mustela products and I’m thrilled with this cleansing cream. I use it in the shower instead of soap or other products since even those labeled for dry skin irrated my arms and legs. This stuff is amazing and I highly recommend it. Worth every penny!" - tatia.a, 7 May 2020
[Review of Mustela Stelatopia Emollient Cream Face] "I never write reviews but this was a miracle product! This cream is a little on the expensive side but it has been worth every penny!! My 7-week old son had an eczema rash all over his face, ears and neck, it was so dry and irritated. I tried EVERYTHING, but nothing else really helped, until I found this cream. This picture shows before and after only 24 hours and 2 applications! It continued to improve and was completely gone within 3 days!! Absolutely worth it! Highly recommend! The only downside was that while it goes on very light and silky, it dries sticky and stays sticky for a very long time. I am assuming that’s what seals the moisture in and makes it work so well, so a little stickiness is worth it and it didn’t brother him. And for the price a little goes a long way and it’s a good size product." - Mommaoak, 26 April 2021
6. Mamave Bubba's Wash
What makes Mamave Bubba's Wash different?
Mamave Bubba’s Baby Body Wash is an exceptionally soft and nourishing all-in-one wash for your baby’s delicate skin and hair. Vegan and Australian-made certified, Mamave Bubba’s Wash contains soothing plant extracts (calendula, aloe vera, pomegranate), as well as borage seed oil, which is proven to help improve cradle cap/dry skin in babies.
Why try Mamave Bubba's Wash?
Despite being nourishing and gentle for baby’s skin, Mamave Bubba’s Wash also contains lavender and ylang ylang essential oils for a delicate and calming aroma. This no-nasties formula also contains invigorating mandarin essential oil and cucumber, which will help to send your baby off to sleep feeling smooth and nourished.
Real customer reviews:
"“The baby wash that needs to be on every new mums registry! My daughter has sensitive skin and eczema flare ups but this wash is so calming on her little body and we have never had a flare up from this wash (but have with other brands, even big name brands). It also smells amazing and is filled with all natural ingredients. We have told every one of our 'parenting' friends about this wash.”"
"“This product is amazing! Both me and my little one look forward to bath time as this bubba wash smells absolutely divine. Can't wait to try more of your products.”"
Exclusive offer for One Fine Baby audience:
Use code ‘OFB15’ for 15% off total order value when you visit the Mamave website.
7. Itchy Baby Co Natural Baby Shampoo & Body Wash, $24.95
What makes Itchy Baby Co Natural Baby Shampoo & Body Wash different?
Itchy Baby Co Natural Baby Shampoo & Body Wash is carefully crafted to cleanse, soothe and nourish little skin during bath time. The gentle and effective formula is enriched with the power of Australian Emu Apple and made with natural ingredients.
Introducing Itchy Baby Co Natural Baby Shampoo and Body Wash – a tender touch for your little one's bath time. Their thoughtfully crafted formula cleanses, soothes, and nourishes delicate skin, ensuring a gentle experience. Enriched with the goodness of Australian Emu Apple and made from natural ingredients, it's a loving choice for your precious baby's skincare routine.
Why try Itchy Baby Co Natural Baby Shampoo & Body Wash?
Suitable for all ages, Itchy Baby Co Natural Baby Shampoo & Body Wash has a gentle formula that is a rich source of antioxidants to help protect the skin from environmental stressors, while its anti-inflammatory properties can soothe and calm little skin. A fun tear-free experience, Itchy Baby Co Natural Baby Shampoo & Body Wash is a must-have for the whole family.
Real customer reviews:
"This has made a huge difference to my daughter’s (2yrs) persistent cradle cap. Even without following up with the oil each time, it had certainly faded and started to come away" - Sarah K
"Love it! It’s so perfect for washing hair. It has gotten in the eyes, and bath water stings more than this stuff"
Exclusive offer for One Fine Baby visitors:
Get a one time discount of 15% off with the code: IBCOFB - Available to use on their entire range of baby care products.
8. QV Baby Skincare
QV Baby skincare products consist of a range of gentle hydrating cleansers and moisturisers specially developed for babies’ delicate skin. Recommended by paediatricians, every QV Baby product is free from soap, colour, fragrance and other common irritants, so nothing comes between you and your baby.
What makes QV Baby skincare different?
Besides being recommended by paediatricians, the QV Baby Bath Oil, QV Gentle Wash, QV Baby Moisturising Cream and Barrier Cream dermatologically tested and recommended by GPs and other medical specialists helping make it the #1 baby skincare brand in pharmacy.
What is QV Baby's most popular product?
The QV Baby Gentle Wash is one of the most popular products among parents, as it is a moisturising soap-free wash, suitable for daily use on delicate or sensitive skin. Likewise, the QV Baby Bath Oil is much loved, as its water dispersible oil helps cleanse and moisturise the skin without leaving a greasy residue. However, the is increasingly being found in parent’s nappy bags and change tables, because its soothing, non-sticky, moisturising formula helps protect delicate skin against nappy rash when applied at each nappy change.
Real customer reviews:
[Review of QV Baby Bath Oil] "Our hospital highly recommended using QV Baby Bath Oil with our newborn and we couldn’t fault it. 2 years on we only use QV and his skin feels so soft and amazing, we give it to all of our friends as baby shower gifts, a wonderfully gentle product." - Donna York, 8 February 2019
[Review of QV Baby Gentle Bath Wash] "Great product for my daughter only body wash that works for her! She has eczema , dermatitis I can’t really give her a lot of lotions or body washes but QV works on her perfectly best body wash and products I have seen!" - Elieshah, 3 March 2019
9. al.ive body
If you're looking for a chic, natural baby skincare range that looks great and smells amazing, you can't go past al.ive body.
What makes al.ive body different?
The very best natural and nourishing ingredients with no nasties are just the start of why this brand is so delicious for you - and your baby!
What is al.ive body's most popular product?
The al.ive body Baby Duo baby skin products containing a 320ml Hair & Body Wash, 320ml Body Lotion and a matching tray, this duo uses carefully selected ingredients for young skin. Infused with Pear Extract, Jojoba Oil and Calendula this duo will work to cleanse and moisturise your little one’s skin.
Enjoy the 100% natural fragrance of gentle pear extract, a sweet and fruity scent that you and your little one will love. The elegantly designed tray contains and steadies the duo, ensuring you can dispense one-handed with ease.
Real customer reviews:
[Review of the al.ive body baby duo] "I have gifted this 3 times already. It's makes such a beautiful gift for mums and bubs. It smells soooo good. Just a subtle pear scent. I highly recommend. I will be purchasing the refills for myself (I don't need the bottles)." - Bfv10032, 19 June 2021
[Review of al.ive body baby Hair & Body Wash in Gentle Pear] "Not only is the packaging super cute but this wash leaves my little girl smelling so sweet! Love that it is a gentle wash and has not irritated her eczema at all!" - Danielle B, 26 April 2021
See baby skincare brands in person at One Fine Baby Expo!
Want to see the best new baby skincare in Australia up close? Come to our next baby expo by visiting our Sydney baby expo, Melbourne baby expo and Brisbane baby expo pages.
Yes, babies benefit from a simple, gentle skincare routine that helps maintain their soft, delicate skin. Because an infant’s skin barrier is still developing, it can lose moisture quickly and become easily irritated. Keep things minimal — give brief baths using lukewarm water and a mild, fragrance-free cleanser only when needed. After bathing, apply a light moisturiser to keep the skin hydrated. For sun safety, babies younger than six months should be kept in the shade and dressed in light, protective clothing and hats rather than using sunscreen. The aim is to protect and support their skin’s natural balance.
When choosing skincare for your baby, focus on simple, naturally derived ingredients that nurture and protect delicate skin. Gentle options like aloe vera can calm irritation, while shea butter and coconut oil provide lasting moisture without clogging pores. Oat extract soothes dryness and redness, and calendula or chamomile can ease inflammation from rashes. Ingredients such as ceramides help strengthen the skin’s natural barrier, and zinc oxide offers mild, non-irritating protection in nappy creams. Always look for products that are hypoallergenic, fragrance-free, and free from harsh chemicals, ideally with certifications from trusted safety or organic standards to ensure quality and purity.
Newborns generally only need a full bath two to three times per week, as frequent washing can strip their skin of natural oils. In between, you can give daily sponge baths to gently clean the face, neck, and nappy area — especially in warmer climates like Australia or the Philippines. Always use a mild, soap-free cleanser and lukewarm water. After each bath, pat your baby dry and apply a light, fragrance-free moisturiser to seal in hydration. For babies with dry or eczema-prone skin, moisturising once or twice daily — even without a bath — helps keep their skin soft, calm, and protected.
Baby skincare is unique because a baby’s skin is much thinner and more delicate than an adult’s, with a developing protective barrier that makes it more sensitive to dryness, irritation, and environmental changes. Their skin also absorbs substances more easily, so harsh ingredients can cause reactions. That’s why baby skincare products are made with mild, pH-balanced formulas that support the skin’s natural barrier. They typically avoid fragrances, alcohol, and strong cleansers, focusing instead on gentle hydration to keep your little one’s skin soft, healthy, and well-protected.
To choose baby skincare, look for hypoallergenic and dermatologist-tested products with natural, gentle ingredients. Avoid harsh chemicals like parabens, sulfates, phthalates, and artificial fragrances, which can irritate a baby’s sensitive skin. Always patch test new products on a small area before full use, and check expiry dates for freshness. For newborns or babies with eczema, it’s best to consult your paediatrician for recommendations tailored to your child’s unique skin needs and sensitivities.
