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Road-Tested: 11 Of The Best Stretch Mark Creams In Australia In 2026
Falling pregnant is one of life’s miracles. There are so many stages, so many changes that happen to both a woman and her baby as the pregnancy progresses - and the baby grows.
Most symptoms and developments can be linked to a certain trimester, and it’s no different when you’re talking about stretch marks, which more often than not, can show up during the third trimester - when your belly is at its biggest.
Check out the Lists of Best Stretch Mark Creams for Pregnancy in 2026:
Skin Juice Mummy’s Tummy Stretch Mark Prevention Cream, $35.00
Palmers Cocoa Butter Formula Massage Cream for Stretch Marks, $16.99
Why Do Stretch Marks Occur?
Stretch marks can occur on the skin when it shrinks or stretches quickly - like during pregnancy. The fast change causes the collagen and elastin, which support our skin, to rupture, and as the skin heals, a scar known as a stretch mark can appear.
What To Look For In A Stretch Mark Cream:
There are a few things you should consider when choosing the best stretch mark cream for pregnancy. Firstly, you have to use any cream intended for stretch marks pretty consistently to see any results, so it pays to do your research, and read reviews to ensure you're choosing the right stretch mark cream before you invest all that time!
Nourishing:
A good stretch mark cream will be full of hydrating ingredients, such as shea butter, and nourishing oils, such as sunflower, almond, Kakadu plum and calendula oil.
Improves elasticity:
You should look for a stretch mark cream that includes ingredients such as vitamin E, which is a powerful antioxidant vitamin, known to encourage healing and boost skin elasticity.
Lightweight:
A rich, heavy cream may not absorb into the skin effectively, and if it doesn’t reach deep into the layers of the skin epidermis, it won’t assist with supporting collagen and elastin production. Therefore, you want a lotion for stretch marks that is lightweight, so that it can be applied liberally all over the body with ease.
Fast drying:
Similarly to being lightweight, you also want a stretch mark cream that’s fast-drying. That way you’re more likely to apply it each day, which can help better support the production of collagen and elastin.
Important: In an effort to prevent stretch marks, any lotion or cream treatments need to be applied at least once daily.
1. Max Biocare Procare Stretch-Mark Cream, $29.00
What makes Max Biocare Procare Stretch-Mark Cream different?
A clinically certified skin-safe formulation, Max Biocare Procare is one of the best stretch mark cream in Australia that protects, renews and restores the skin of your growing belly, or any areas that need a little extra attention.
Dermatologically and safety tested on sensitive skin, this wonder cream helps soothe tight, itchy skin as your belly grows. Featuring their unique anti-stretch mark Striaway™ Blend, this advanced formula helps along the skin’s natural renewal and repair processes, working to visibly reduce the appearance of stretch marks—during and after pregnancy.
The unique Striaway™ Blend is specially formulated to target the appearance of stretch marks, redness, and pigmentation with a potent combination of skin-repairing ingredients, including:
4% Niacinamide – which helps fade the look of pigmentation and uneven skin tone
Centella Asiatica – which supports collagen production for firmer, more resilient skin
Celery Extract – which hydrates and contributes to smooth skin texture
Maritech® Reverse Fucoidan – a marine-derived powerhouse that protects skin and reduces free radicals.
Powered by naturally-derived ingredients, Procare Stretch-Mark Cream is packed with gentle yet powerful plant-based actives to help improve the appearance of stretchmarks and support skin elasticity, keeping your skin hydrated and comfortable.
Why try Max Biocare Procare Stretch-Mark Cream?
This absorbable, ultra-moisturising cream is specially designed to reduce the appearance of stretch marks.
For this reason, Procare Stretch-Mark Cream is made with scientifically validated ingredients and free from harmful ingredients like parabens, phthalates, and PEGs.
What are some of the benefits of using Max Biocare Procare Stretch-Mark Cream?
- Intensively locks in moisture after only 1 hour*[1]
- Helps reduce the appearance of stretch marks
- Helps to preserve the skin’s natural elasticity, texture & tone
- Proven antioxidant performance*[2]
- Non-greasy, rapidly absorbing
- Dermatologically & safety tested on sensitive skin
*[1] Instrumental analysis study
*[2] Chemistry Laboratory study, 2025
Real customer reviews:
“The cream itself is rich and luxurious, absorbing.
I'm absolutely thrilled with the results I've seen using Max Biocare Stretch Mark Cream! As a new mum, I was worried about the appearance of stretch marks on my belly, but after consistent use of this cream, I've noticed a significant reduction in their visibility. The cream itself is rich and luxurious, absorbing quickly into the skin- without leaving any greasy residue. I've been using it for a few months now, and my skin- feels softer, smoother, and more hydrated than ever before. What really impressed me, though, is the noticeable improvement in the appearance of my stretch marks. They're fading fast, and I couldn't be happier! I've tried other stretch mark creams in the past, but none have delivered the same level of results as this one. It's definitely worth every penny - I'd highly recommend it to anyone looking to reduce the appearance of stretch marks and improve the overall health and appearance of their skin. Also package was cute and fun to open.” - Jessw233_5650
“Magic Cream
This cream for stretch marks works wonders! my stretch marks looked so deep and bright blue/purple but after using the cream morning and night for a week they have reduced and almost disappeared. I am 9 weeks post partum now.” - sophien69_914
2. Willow by the Sea Belly Butter, $38.00
Featuring deeply replenishing shea butter and soothing sweet almond oil, Willow by the Sea Belly Butter locks in moisture and helps support skin elasticity as it expands during pregnancy.
What makes Willow by the Sea Belly Butter different?
The waterless formula of Willow by the Sea Belly Butter means it is highly concentrated with powerful ingredients that naturally soothe and relieve tight and itching bellies, while organic butters leave dry skin everywhere feeling soft and supple.
Why try Willow by the Sea Belly Butter?
The ingredients! Can you get any purer than this?
Organic shea butter
Organic coconut oil
Organic grapeseed oil
Organic almond sweet oil
Organic lavender oil
Organic geranium oil
Organic patchouli oil
Real customer reviews:
“I used the belly butter all through my first pregnancy and now all through my second. I love this stuff and highly recommend it. Leaves my belly so hydrated. I also use it with the belly oil 🙌🏼. It’s the first belly butter I tried and I’m so happy with it that I haven’t felt the need to explore others. I’ve also only ever used their bottom balm for bub and never had any nappy rash issues ever 🙌🏼. This stuff is golden.” -Sheree Ross
3. Mustela Stretch Marks Cream, $39.95
Applied throughout pregnancy, the Mustela Stretch Marks Cream helps to prevent and limit the appearance of stretch marks. It moisturises and soothes tingling skin sensations.
What makes Mustela Stretch Marks Cream different?
Extracted from maracuja oil, the key active ingredient allows pregnant women to reinforce skin elasticity, keeping it soft and supple. The Stretch Marks Cream is available with or without fragrance.
Why try Mustela Stretch Marks Cream?
Mustela Stretch Marks Cream’s unique formula opts for ingredients of natural origin such as:
Avocado oil
Shea butter
Glycerin, Coconut and Jojoba
Maracuja polyphenols
Hamamelis extract
Real customer reviews:
“Really love this product for keeping my skin soft and smooth during pregnancy. I have very sensitive skin which becomes more sensitive and itchy during pregnancy. It's my second time that I order this cream and I think I'll keep using after delivery too. In my opinion, this one Compare to the other brands is the best specifically when you are expecting. Because it's non greasy and very lightweight, absorb quickly and easily. I used it several times during a day, I put it in the restroom and even in the middle of the night when I get up for going to restroom, I apply some of this cream on my hip and stomach. That sounds funny but I'm doing it because it's very light and absorb right away. So far I didn't have any strech mark in late third trimester. In the ingredients mentioned that it's plant based and no chemicals. It was very important for me not to put chemical products during pregnancy.” - Armin
Shop Mustela:
4. Skin Juice Mummy’s Tummy Stretch Mark Prevention Cream, $35.00
MUMMY'S TUMMY CREAM is a delicious, buttery spread of a stretch mark cream that nourishes and protects stretching skin during pregnancy. Gentle massage improves product effectiveness and provides another moment of connection between a Mum-to-be and her growing bub.
What makes Skin Juice Mummy’s Tummy Stretch Mark Prevention Cream different?
Mummy's Tummy best cream for stretch mark during pregnancy is a nourishing aid to help reduce irritation, itchiness, and the likelihood of stretch marks. Mummy’s Tummy can continue to be used after baby is born while the skin is readjusting, and long after as a body conditioning cream if you have become addicted to the delicious smell and texture.
Why try Skin Juice Mummy’s Tummy Stretch Mark Prevention Cream?
Smells like: Soft, gentle, and tender. Magical, just like your body.
Feels like: A rich, whipped moisturiser that completely melts into the skin
Australian Made & Owned: Created with love and care, under the Aussie sun.
Real customer reviews:
“I found this cream later in my pregnancy when my stretch marks were already very bad and extremely sore and itchy. I feel like I tried everything. My beautician recommended this cream and it is absolutely amazing. It is so lovely and thick and keeps your skin feeling full of moisture all day long. This cream really helped with the pain and itchiness of the stretch marks. Even now I'm not pregnant I still love lathering myself in this cream.” - Anonymous
5. Summer Fridays Babymoon Belly Balm, $43.00
A velvety belly balm for mothers, Summer Fridays Babymoon Belly Balm instantly soothes and hydrates once applied.
What makes Summer Fridays Babymoon Belly Balm different?
Created by an expectant mother, Summer Fridays best belly cream for pregnancy is velvety body balm instantly melts into skin to boost suppleness and elasticity on contact. Its 100% water-free, vegan formula contains only pregnancy-safe ingredients, including nourishing sunflower, avocado and olive oils and a soothing, all-natural calendula scent. Super-concentrated for maximum moisture, it's ideal for dry, stressed or overstretched skin—and our secret weapon against stretch marks.
Why try Summer Fridays Babymoon Belly Balm?
Key ingredients:
Natural Oil Blend (a combination of sunflower seed, avocado and olive oils): rich in omega-3 fatty acids, vitamins and antioxidants to support natural collagen synthesis and barrier repair.
Vitamin E: a powerful antioxidant vitamin is known to encourage healing and boost elasticity.
Calendula Oil: a light essential oil that helps soothe and improve the comfort of stressed or overstretched skin.
Made without:
Parabens, phthalates, silicones, water, mineral oil.
Real customer reviews:
“I didn’t think Mecca would bring this Summer Friday’s product to oz, I’m soo glad they did!! This is an excellent balm for drier skin, I’m not pregnant as that is its intended use. My skin feels smoothed and the scent is not strong- Bonus for me :)” - Donnavie
6. L’Occitane Almond Supple Skin Oil, $69.00
L’Occitane Almond Supple Skin Oil is one of the best belly oil for pregnancy that effectively helps skin feel firmer and smoother. Thanks to the ideal combination of almond oil and camelina oil, rich in omegas 3 and 6, this deliciously rich yet fine body oil leaves the skin feeling nourished and more supple and gives comfort to the skin with a satiny-smooth finish.
What makes L’Occitane Almond Supple Skin Oil different?
The L’Occitane Almond Supple Skin Oil is made with FIFTY percent almond oil!
Besides being incredibly nourishing, almond oil also rejuvenates dull skin, evens skin tone, and helps to minimise stretch marks.
Why try L’Occitane Almond Supple Skin Oil?
Spray on and let the light oil melt into your skin, enveloping it in a subtle yet mouthwatering scent of warm almonds and delicious vanilla.
Featured ingredients:
Sweet Almond Oil
Rich in omega 6 and 9, it nourishes and softens the skin. This almond oil is mostly used for its soothing and softening action on sensitive and dry skin.
Sunflower Oil
Rich in unsaturated fatty acids, it helps nourish the skin and hair.
Real customer reviews:
“I have been using this product for a few weeks now and I absolutely love how non greasy and light it is. The primary purpose for my purchase is to reduce stretch marks as I am pregnant. It's too early to say if it has worked but as a moisturiser it has made my skin more supple and smooth. I am very happy with this product.” - Adele
7. Endota Moisture Rich Belly Butter, $35.00
A must-have for every pregnant belly, Endota Moisture Rich Belly Butter is a stretch marks treatment quickly absorbed, vitamin-rich, as well as pregnancy suitable and certified organic.
What makes Endota Moisture Rich Belly Butter different?
Endota Moisture Rich Belly Butter helps to ease dry or itchy skin with the nourishing, natural oils of rosehip and argan. It also helps stretching skin to feel soft & supple, thanks to intensely hydrating shea & cocoa butters.
Why try Endota Moisture Rich Belly Butter?
Besides being totally pampering, nourishing and feeling amazing - the pure, non-toxic essential oils included in the formula work to naturally stimulate your senses with every application!
Real customer reviews:
“Have been using this belly butter twice a day and love how it keeps my skin moisturised and soft. Must for every pregnancy!” - Anshubhi K
Shop Endota:
8. Clarins Body Partner - Stretch Mark Expert, $84.00
Clarins Body Partner - Stretch Mark Expert is a high-tolerance stretch marks treatment cream with a silky lightweight formula to help prevent stretch marks and reduce their appearance through weight changes (mainly during pregnancy and puberty).
What makes Clarins Body Partner - Stretch Mark Expert different?
This pro formula is a combination of active ingredients that help improve elasticity and firmness whilst soothing your skin. Developed with minimal ingredients, it stays perfectly preserved in its protective packaging.
Why try Clarins Body Partner - Stretch Mark Expert?
Improves elasticity
Helps minimise the look of stretch marks by visibly reducing them on four levels: [length + width + depth + colour].
Real customer reviews:
“I had tried a sample and loved it so much I bought the full-size product for use during my third trimester of pregnancy. I especially like using it in combination with the tonic treatment oil as they really help with the itchiness of stretch marks. It has a luxurious texture, makes my skin feel more soft and supple and it is not heavily fragranced either. Highly recommend.” - Lingli
9. Lovekins Stretch Mark Oil, $49.95
Lovekins Oil is one of the best stretch mark oil for pregnancy that helps to reduce the appearance of stretch marks.
What makes Lovekins Stretch Mark Oil different?
Lovekins Stretch Mark Oil features a plant-based formula that harnesses the power of Australian Kakadu Plum, Camelia Oil, Rosella Flower, and Tomato Fruit Extract. These ingredients work to deliver antioxidants and hydration to the skin while improving elasticity and reducing the likelihood of stretch marks developing. The natural essential oil blend contains Lavender, Mandarin Orange and Neroli creating a subtle and alluring scent.
Why try Lovekins Stretch Mark Oil?
This natural body oil is suitable for all skin types. We designed this for use before, during and after pregnancy or for anyone wanting extra nourishment for their skin.
Real customer reviews:
“Only downside is that it must be applied 3 times per day. Otherwise application is very smooth and beautifully scented. I love the fact that there is two steps in which the oil is applied first and the cream over the top which gave a dry but smooth skin without any oily residue which is great since I am still nursing my little one. I hate it when I have used stretch marks product that leave a slippery surface.” - Julie L
10. Bio-Oil Skincare Oil from $15.00
Bio-Oil Skincare Oil is one of the best pregnancy oil for stretch marks that has a careful blend of botanical extracts and vitamins suspended in our unique PurCellin Oil® base.
What makes Bio-Oil Skincare Oil different?
Specifically designed to help improve the appearance of scars and stretch marks, its unique formulation is also effective when used to improve uneven skin tone, and to help smooth ageing and dehydrated skin.
Why try Bio-Oil Skincare Oil?
PurCellin Oil® helps reduce the thickness of the Bio‑Oil Skincare Oil formulation, helping to deliver key ingredients including vitamins A and E, and calendula, lavender, rosemary and chamomile oils. This results in the production of a protective film which is neither sticky or greasy.
It acts as an emollient, making the skin soft, smooth and supple while allowing skin to ‘breathe’ properly and maintain its normal physiology.
Absorbs easily into the skin, helping to keep it supple and moist
Non-greasy and easy to apply
Unlikely to cause acne or pimples (non-acnegenic and non-comedogenic)
Hypoallergenic
Suitable for sensitive skin (non-irritant).
Real customer reviews:
“I purchase this product every pregnancy! I started using this product for my second pregnancy. My first pregnancy I got some stretch marks.I put a few drops on the parts of my body that are prone to stretch marks everyday while pregnant. To this day I never I never got any more stretch marks in any of my subsequent pregnancies. I believe it was due to this product. My previous stretch marks have faded so much to and are almost unnoticeable. I love that there are many different sizes to choose from.” - Mumofbeauty
11. Palmers Cocoa Butter Formula Massage Cream for Stretch Marks, $16.99
If you’re looking for a nourishing cream to massage into your skin, with a focus on fading your stretch marks, Palmers Stretch Mark Cream Cocoa Butter Formula Massage is the product to try.
What makes Palmers Cocoa Butter Formula Massage Cream for Stretch Marks different?
Palmer's® Cocoa Butter Formula Massage Cream is a stretch mark prevention cream that helps visibly improve skin elasticity and reduce the appearance of stretch marks
Why try Palmers Cocoa Butter Formula Massage Cream for Stretch Marks?
Pure Cocoa Butter and Shea Butter, Natural Oils, Collagen, Elastin and Lutein keep skin moisturised and supple for 48 hours, allowing skin to stretch more easily. Dermatologist tested and safe for use during pregnancy.
Real customer reviews:
“I bought this a couple months ago and I absolutely love it! On my second bottle! My children are getting older and I have been getting in shape and I wanted to make my deep stretch marked skin not as noticeable and this product really delivers! It goes on smoothly and observes into the skin so well. It smells great and I would recall this to everyone! Use it as directed and you will get amazing results! A must have at all times lotion! Don't miss out! Tighten your skin today!” - Teslacosta
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Stretch marks occur when your skin stretches faster than it can naturally adapt. During pregnancy, rapid belly growth, weight gain, and hormonal changes can cause tiny tears in the skin’s collagen and elastin fibres, resulting in red, purple, or silver streaks on the belly, hips, thighs, or breasts. Genetics and skin type also affect how noticeable they are. To help reduce discomfort and support skin elasticity, keep the skin moisturised daily with gentle creams or oils and focus on slow, steady hydration and nourishment throughout pregnancy.
It’s best to start using stretch mark cream as early as the first trimester, even before your belly begins to grow significantly. Early application helps keep skin hydrated, supple, and more elastic, which can reduce discomfort and may help minimise stretch marks later. Focus on areas prone to stretching, like the abdomen, hips, thighs, and breasts, and apply the cream consistently twice daily for the best results. Starting early gives your skin the support it needs throughout pregnancy.
Stretch mark creams help keep skin hydrated, supple, and resilient as it stretches during pregnancy. Ingredients like cocoa butter, shea butter, vitamin E, hyaluronic acid, and natural oils nourish the skin, improve elasticity, and reduce dryness and itchiness. While no cream can completely prevent stretch marks, consistent daily application can make them less noticeable, soothe irritation, and support your skin’s natural ability to stretch safely throughout pregnancy.
To keep your skin safe and nourished, choose stretch mark creams that are fragrance-free, hypoallergenic, and free from harsh chemicals such as parabens, phthalates, and retinoids. Look for natural, moisturizing ingredients like cocoa butter, shea butter, vitamin E, almond oil, or plant-based extracts that support elasticity and soothe itching. Apply daily to areas prone to stretching—such as the belly, hips, thighs, and breasts—and consult your healthcare provider if you have sensitive skin or any concerns. This approach helps maintain healthy, supple skin throughout pregnancy.
While no cream can guarantee complete prevention of stretch marks, consistent use can reduce their severity and improve skin comfort. Stretch marks are influenced by factors like genetics, rapid weight gain, and hormonal changes, which creams can’t fully control. However, applying hydrating, elasticising creams or oils daily to the belly, hips, thighs, and breasts can keep skin soft, reduce itching, and improve elasticity, making stretch marks less noticeable and helping your skin feel nourished throughout pregnancy.
