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This Brand Is Raising The Bar For Baby Food Pouches
When the time comes to wean your baby onto solids, you’ll inevitably find yourself in the baby food aisle at the supermarket. Rows of baby food pouches, and lots of decisions to make about whether you’ll feed them to your child, and if so, which to choose. Baby food pouches are often a staple in nappy bags nation-wide - they’re portable, convenient and incredibly handy when trying to feed a hungry little person on the go.
But New Zealand brand Odi Nutrition thinks there’s room to ask more of what goes inside them.
Launching into Australia at the end of August, Odi is bringing a nutrition-first approach to the baby food aisle, creating organic, nutrient-dense foods from recognisable wholefood ingredients and deliberately choosing ingredients for the nutrients growing babies need.
Think organic vegetables, quinoa and chia seeds alongside incredible ingredients like organ blends, omega-3 DHA and bone broth, and most importantly, no synthetic nutrients, preservatives, artificial flavours, fillers or colours.
So, what makes Odi baby pouches different?
For Odi, it starts with a simple idea: convenience shouldn’t mean compromising on nutrition.
The brand describes its approach as nutrient-dense wholefood nutrition designed to support children’s development from the beginning. Rather than building its baby purées predominantly around sweet fruit combinations, Odi intentionally formulates its pouches around babies’ nutrient needs.
Across the pouch range, you’ll find ingredients such as organic fruit and vegetables, coconut milk, quinoa and chia, alongside nutrient-rich additions including organ blends and omega-3 DHA. The recipes are designed to provide nutrients including iron, protein, omega-3 and fibre through a wholefood-focused approach.
It’s an approach that feels particularly relevant during the starting-solids stage, when you aren't just introducing flavours and textures, but worrying about how to pack plenty of nutrition into some very small meals.
Organic ingredients, with a reason for being there
One of the things we love most about Odi’s philosophy is that “organic” isn’t the end of the nutrition conversation. They focus on organic wholefoods plus functional nutrition, with ingredients selected for what they bring to growing bodies.
Across their wider range, for example, organic vegetables provide fibre and antioxidants, while quinoa offers plant-based protein, fibre and minerals. Kelp is used as a natural source of iodine, chia brings fibre and healthy fats, and Odi’s organ blend provides heme iron. Omega-3 DHA and bone broth or collagen also feature across the wider range.
It’s a more considered approach to the ingredient list. They’re not simply asking “What will taste good”, but “What can this ingredient contribute nutritionally?”
A nutritionist behind the brand
There’s a reason Odi feels unusually nutrition-led. Founder Gina Urlich is a clinical nutritionist, nurse and mum of four, and created the brand around the belief that early childhood food could do a better job of combining convenience with nutrient density.
Urlich wanted every Odi product to be made using real, organic wholefood ingredients, with nutrients delivered through foods rather than synthetic shortcuts. That philosophy extends to how Odi talks about feeding, too. Interestingly, the brand encourages parents to serve its pouches on a spoon rather than having babies routinely suck directly from the pouch, helping little ones engage with the taste and texture of their food.
For baby-led weaning, Odi suggests offering the purée on a loaded spoon or using it as a nutrient-dense dip alongside whole foods. In other words, the pouch is designed as a convenient format for real food, rather than a replacement for the experience of learning to eat it.
Beyond the pouch: Odi is building food for every stage
Odi’s Australian arrival will introduce Aussie parents to more than its Organic Baby Purée Pouches. The wider range includes the extremely convenient Baby Purée Powders, freeze-dried organic wholefood powders that can be prepared simply by adding water. They also have snacks and nutrition boosters that can be mixed into your family meals.
They’re also debuting a range of brand-new products with their Australia launch, including delicious yoghurt melts, quinoa puffs and healthy noodles. This means Odi now grows with you beyond those first spoonfuls, into toddler finger foods, snacks, lunchboxes and your everyday family meals.
If you’re trying to keep the focus on wholefood nutrition as your baby becomes an increasingly opinionated toddler, Odi is one to watch well beyond the starting-solids stage.
Look, there’s certainly no shortage of convenient food marketed to babies and young children. But what we love about Odi is that its answer is caring about your child’s nutrient intake. It’s organic wholefoods, carefully selected nutrient-rich ingredients and formulations developed by a clinical nutritionist, not just easy meals to fill hungry tummies.
Sometimes, you have time to purée vegetables, prepare a beautiful meal and sit down together at the table. Sometimes, you need something you can throw in the nappy bag before racing out the door.
We need both, and Odi is making a pretty compelling case that the convenient option can still have a whole lot of nutritional thought behind it.
Odi Nutrition is officially launching in Australia at the end of August 2026, coinciding with One Fine Baby Expo Brisbane, with its existing organic range alongside new yoghurt melts, quinoa puffs and healthy noodles. Discover them at the Expo, and be among the first Australian families to explore the range!
