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About Us

Welcome to One Fine Baby, Australia’s most stylish baby fair and online shop. Get ready for lots of sh*ts and giggles! No really… get ready because we’ve curated the ultimate go-to edit, just for you. Discover the best products for bump, baby and beyond. Think newborn sleepwear, skincare and stylish threads, to practical prams, dreamy nursery décor, bedding and maternity wear. Plus read achingly real reviews, get honest expert advice, save products to your wish list and plan your gift registry (hello, baby shower), all while doing the 2am feed. Brilliant!
You’re also invited to the One Fine Baby Fair, which launched in 2014 and now attracts over 40,000 registered visitors in Sydney and Melbourne. Here’s your save the date! We’re popping out in Sydney on 2nd + 3rd April, 2022 and Melbourne on 21st + 22nd May, 2022.
We also welcome you to connect with the One Fine Baby team headed by CEO Nadean Richards. Our dynamic team are parents to 18 babies between us, so we’ve been there and we’re doing that - we get it!
So get ready! Shop ’til you pop. Then once you pop, shop.

Meet the One Fine Baby Team...

Nadean Richards
CEO of One Fine Collective
Cory Watson
General Manager
Robyn Jones
Head of Marketing
Li-Ann Scott
Business Relationship Manager
Laura Lumba
Ecommerce Manager
Olivia MacKinnon
Digital Content Manager
Alex Burgess
Head of Operations
Aimee Lee Russo
Finance Manager
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