These are the 20 most clicked on baby products in 2024 so far

Why Design Kids cots?

Think modern, scandi design that's built to last. The huge range of stunning cots available at Design Kids will have you perusing for hours until you find the perfect cot for your family! And you'll use it for up to three years per child, so it pays to do your research!

Real customer reviews:

"Love this cot! Great quality, easy to assemble and our baby loves sleeping it. Our little guy is all smiles when he awakes since moving into this cot from his bassinet." - Abhinetiri K.

Why My Happy Helpers?SHOP ALL MY HAPPY HELPERS

The Montessori inspired Tavolo Tower to Table is a dual function toddler tower perfect for meals, daily activities, cooking, play, and crafts. Transition smoothly from play time to mealtime with metal safety locks to secure your convertible learning tower or toddler table in place. 

Beautifully designed, the Tavolo Slimline Convertible Learning Tower will transform from the learning tower you use every day, into the perfect sized toddler table for meals and daily activities. Use it as a learning tower for adult-height table top activities like cooking and easily adjust it in a matter of moments into a sturdy children’s dining and play table. 

Real customer reviews:

"My toddler used to push me away from the bench while I was cooking because he wanted me to play with him or he was frustrated not knowing what I was up to. Now he can watch what I'm doing, and even help me to some degree. We then change it to table mode for him to eat all his meals. I would highly recommend one of these to any parent." - Carly Marsden

Why Redsbaby?

The Redsbaby JIVE⁵ Pram is the most lightweight, compact single to double pram, now better than ever with over 20 design improvements.

Award-winning functionality, merged with new colours and details. For when style matters most, the Platinum’s exclusive black detailing and chrome finishes is the elevated choice.

Why My Happy Halpers?

Premium Materials: Crafted with Care and Safety in Mind: My Happy Helpers tower is meticulously crafted using premium European A Grade Birch Plywood, ensuring durability and longevity. We have gone above and beyond to guarantee the safety of your child by subjecting our tower to the most stringent European, Australian, and US Chemical and Stability tests. Rest assured, our products do not contain harmful levels of heavy metals, and they never compromise on quality by using inferior materials like paper overlay or MDF.

Superior Stability: Market-Leading Safety and Performance: When it comes to safety and stability, My Happy Helpers tower stands head and shoulders above the rest. Building upon Australia's favorite design, we continue to make small but impressive enhancements to ensure superior stability and design. My Happy Helpers take safety seriously and have meticulously considered potential risks that others overlook.

Why Tottie?

Stylish and modern, The baby bag by TOTTIE is the no-BS answer to your prayers. Not only the perfect baby shower gift for a new mum, but anyone who loves organisation and travel. Because we get it - parenting is harder than a hangover with a toddler, and this bag has got your back, literally - with all the pockets and space you need to keep your you-know-what, together.

Real customer reviews:

"I’m an O.G Tottie lover! Converted from the get go. I started with the Tan back pack and recently purchased the Stone duo, which is really the organised to my organised chaos. Here’s me leaving for school drop off on my way to the city for work feeling super smug!  Needless to say Tottie knows the demands on time-poor working mums who are juggling home life, school, after school activities, work and wellbeing. These bags are the help you need in the day. But also, how practical and pretty? Love!  Could not recommend enough! X" - Kate J

Why Little Wiwa?

Fit to pave a royalty’s path, the Herringbone collection is a marriage of visually rich and enchanting Herringbone and Chevron patterns, in shades of cool grey. The Little Wiwa Herringbone is a mixture of white and natural grey, with subtle green undertones.

With our great affinity for elegant patterns and soft hues, this Herringbone collection is paired with Dawn on its flip side. Resembling sun rays peeking through the clouds that illuminates the sky with its majestic glory — Dawn is made for morning lovers. Dawn is a combination of apricot/ peach and beige. It is soft, muted and feminine, with a salmon hue.

Real customer reviews:

"Everyone in our household enjoys the Herringbone Dawn Generös Play Mat. Not only is it comfortable (my husband and I fell asleep so many times), the minimalistic design makes it fit perfectly into our house without disrupting the decor. Bonus: it serves as the perfdct backdrop for photos of your little one!" - Gina F

Why Hubby Made?

The Toddler Chef Stool is a safe way for your little ones to help, interact and participate in the kitchen. By raising them up to your kitchen Bench top height they can easily and safely join in.

This product is proudly designed & made in Melbourne.

Our Toddler Chef Stool (MDF) is designed so you can get creative and paint your stool to suit your home interior – pick any colour you like! We recommend a semi-gloss, gloss, or clear lacquer.

Why Rugabub?

Rugabub have designed next-level innovative Play Mats. Play mats that are beautiful, soft and earth-friendly. Crafted from sustainable, biodegradable and non-toxic TPU, our mats create a safe play space that the whole family will love – without compromising the design of your home.

Real customer reviews:

"We received our play mat on a Saturday a day after ordering it. That is already impressive. I just love how soft it is and how amazing it looks in my home. Rugabub really have set the standard for play mats and we suddenly see many more play mat companies like this popping up. Well done!

Our little baby girl loves tummy time now, and having such an easy to clean play mat has really helped my mental health with all the cleaning and anxiety. Dad loves it too." - Gina Meyers

Why Britax?

Britax® Safe-n-Sound®’s Millenia™ offers advanced safety features. Designed with dual layer revolutionary Side Impact Cushion Technology™ (SICT™) providing your child the ultimate side impact protection. Thermo5® high performance fabric with Bamboo Charcoal means your child will travel in quality and comfort.

Real customer reviews:

"After hours and hours of research about the safest car seats on the market, I chose the Millenia and I am very glad that I did!

My husband and I installed the seat in about ten minutes. The tension indicator that turns green when the straps are tight enough is a godsend.

I love that this car seat can face rearwards for up to two years, which is the safest position for Bub to be in. I also think that it is great value for money, since I won’t need to buy another car seat until Bub is 4.

The only downside to this seat is likely common to most 0-2+ convertible seats: for a newborn the head support isn’t very snug and you might feel tempted to purchase additional padding for the first few months. Now that Bub can support his own head it isn’t an issue but if I were to take him on longer trips in the first few weeks I would have had to buy a head support insert.

All in all I am very happy with my purchase so far and highly recommend this product to expecting parents." - Emily T

Why Karion?

The Karion Travel Stroller is an Ultra Compact, light-weight all-terrain stroller, which weighs just 5.5Kg’s and so small, it easily fits in airlines overhead lockers! It is suitable for a baby from 6 months up to 18 kg (approx. 4 years)

This Karion Travel Stroller is an absolute travel essential. It provides total convenience without compromising on comfort or style.

Real customer reviews:

"Whilst the instructions and pram have printed that the pram is suitable for up to 15kg, the company assured me that it had been safety tested to 18kg and the printed instructions were embarrassingly incorrect. The pram has a great turning circle and is very intuitive. It’s perhaps a little noisy in the wheels, but thats a small negative and wouldn’t affect my baby sleeping. My 16 month old didn’t want to get out 🤣. We are looking forward to taking it on holiday. It’s nice and compact and super easy to pack and unpack. Yay!" - Sarah Poolak

Why My Duckling?

My Duckling® JALA Solid Wood Adjustable Learning Tower is made from solid rubberwood and uniquely designed with three built-in platform heights to help support your child as they grow. It is equipped with a removable magnetic drawing board on the back which allows your kids to draw, do puzzles or use it with the magnetic tiles. In addition, there is an extra stand stool that is perfect for the washroom while they brush their teeth or any other playtime activities.

Real customer reviews:

"Very happy with our learning tower. Our 16 month old loves to climb up and see what we’re doing (as opposed to standing at my feet crying). Solid construction and will be used for years to come I hope!" - Hendrika

Why Rockabye River?

The team at Rockabye River are driven by the belief that children’s imaginations should be nurtured and encouraged to develop through play and exploration. The children’s side to their waterproof, reversible Rockabye River play mats have been designed by an Australian children’s book illustrator, creating vibrant, hand-drawn water colour illustrations for all of the family to enjoy. They have moved beyond repetitive, geometric stamps, and believe that a play mat should include all the beauty you would expect from a designer rug, or a piece of art. 

Why Grace & Maggie?

Made from next-generation, thick non-toxic TPU foam material, Grace & Maggie playmats have been extensively tested to ensure they surpass International Toy Safety Standards. Their products have been extensively reviewed and earmarked as the safest playmat of its type available.  

Eco-friendly and biodegradable

Free of latex, BPA, or PVC

Hypoallergenic

Waterproof

Non-flammable

Real customer review:

"My only regret is not buying this earlier! We brought this for my son for his first birthday and we all love it. We eat on it, play on it, sleepy on it! It’s easy to clean and super soft. Grace and Maggie communicate and help delivering to our rural address was seamless too. Nothing negative to say." - Daniela N

Why Mumilk?

The Ella is the latest innovation from Mumilk and this Australian wearable breast pump brings the best of the PRO model along with some great new upgrades. 

The Ella is lighter, quieter, and because the motor sits within the shell, it is much more discrete - your colleagues won't know it is there!

The Ella is easier to assemble than ever with less parts than its predecessors. This also means fewer parts to replace and clean! 

Designed with feet on the milk collector, so it can stand upright when not in use. 

Real customer review:

"I am a busy working mum of 2 so the Ella is my go to. My morning usually consists of me feeding a newborn, pumping the other while sitting on the floor doing my make up. Once that’s done, I’m up with my 2 year old.

I take the Ella to work so it is discrete in front of my colleagues while I am working at my desk. I can also pump in the car on the way to school drop off and on my way home. It is a must have! Painless pumping, I forget it’s there." - Courtney Powell

Why Stokke?

Stokke® Xplory® X is the perfect choice for conscious parents who want the best for their baby without compromising on safety, quality, or style. Premium from top to bottom, Stokke® Xplory® X brings your baby closer for the connection they need to feel safe & loved.

The protective seat with active, rest & sleep positions gives your child ultimate comfort every step of the way. Innovative Scandinavian design makes Stokke® Xplory® X effortless to maneuver and handle. Carry cot or car seat accessories make it ideal for use from newborn.

Real customer review:

"I am a busy working mum of 2 so the Ella is my go to. My morning usually consists of me feeding a newborn, pumping the other while sitting on the floor doing my make up. Once that’s done, I’m up with my 2 year old.

I take the Ella to work so it is discrete in front of my colleagues while I am working at my desk. I can also pump in the car on the way to school drop off and on my way home. It is a must have! Painless pumping, I forget it’s there." - Courtney Powell

Why Sleepybelly?

Sleepybelly is a unique three-piece adjustable pillow set made from premium quality fabrics and internal latex. It’s the perfect option for pregnant people who are finding it difficult to get comfortable when they sleep. In fact, it’s proven to aid better sleep. For that reason it's widely loved by Australian mums-to-be with an impressive 4.9/5 star rating plus it comes with a 30-night money back guarantee.

Real customer review:

This pregnancy pillow has been a life saver for my sleep during pregnancy. Normally I’m a stomach and back sleeper, and prior to ordering this pillow I would wake multiple times a night worried I had returned to my back position. With the set up options of these pillows you are supported front and back all night. My only regret is that I didn’t get this pillow earlier!" - Ezel P

Why Mylk & Bub?

The Mylk & Bub Honey (and Honey Duo) wearable breast pump is designed for your convenience. It fits discreetly in your bra, and your life. It's lightweight and has portable features, make expressing a pleasant, convenient and silent experience.

Real customer review:

"I was using the Medela flex and just wanted some more freedom and flexibility since having my second child and a toddler to look after. All I have to say is “GAME CHANGER”!  Amazing product and will be recommending it to other mums for sure." - T Hua

Why mumamoo?

mumamoo premium infant formula and toddler milk is nutritionally complete and formulated using the highest quality ingredients and essential vitamins & minerals. Developed by science and backed by mums, each tin of mumamoo is made with 100% Australian cow’s milk and is proudly GMO free.

Real customer review:

“We tried multiple different formulas with our little girl, all of which were causing diarrhoea or constipation, since swapping to mumamoo she has been much happier.” - Kal, R - NSW

Why MIKRO?

If you’re looking for a safe, comfortable and durable play mat that won’t sacrifice your child’s fun - or your home’s style, Mikro’ Australia Play Mats are definitely the number one choice.

Trusted by over 60,000 Australian families and winner of the best Eco Luxury Brand in 2022, hosted by Luxlife, Mikro’ Australia play mats are double-sided padded play mats that provide a safe and comfortable environment for learning and play. Easy to wipe down, they’re a favourite for parents too. 

Real customer review:

Amazing!

"Should have bought one years ago when I found you guys. Absolutely love the mat. It looks great, it’s super easy to clean and so comfortable. Makes playing with my daughter while heavily pregnant a lot easier. I have so many people comment on how comfortable it is. And a few have bought one since." - Kal R

Why TweetyCam?

TweetyCam Baby Monitor is perfect for those who are looking for the best value for money for a baby monitor, with all the features you would expect in a quality product - sans the hefty price tag!

Created by a busy Australian Mum who knows all too well the importance of a good night sleep, TweetyCam puts your baby's sleep and wellness at your fingertips. TweetyCam is the perfect sleep companion at a very affordable price range. Best of all the system can grow as your family grows, so TweetyCam is a one-time investment for all your family needs.

Real customer review:

"When I say I never write reviews I mean it… but this baby monitor deserves all the accolades!! It ticks all the boxes that were most important to me: a monitor that worked without WiFi, a camera that I could control from the parent unit, and a high-quality screen with night vision. The playlist of lullabies, two-way communication, and temperature gauge are the added touches I didn't even know I needed. Knowing that I can add more cameras later makes TweetyCam such a great investment. You can tell this monitor was created by a Mum for other Mums. Just brilliant! " - Norah