This Little Love was founded by Addie Rose mid 2013 with the hope of filling a large gap in our local regional market for style savvy and bargain loving parents. Trading solely as an online store, we are based in Wollongong, and are proudly 100% family owned and operated.

This Little Love is passionate about beautiful and offbeat treasures for babies – we love bringing something new to the table, sourcing from those far off places and bringing them straight to your nursery. We don’t just want to put the fun in shopping for your little love, we want to take away the hassle, and leave you with an amazing experience that you will value as much as our products. Our promise to you is that we will always be transparent, smiley, and back our products 100%.

We find out more from owner, Hayley below:

What is your favourite way to spend time with the kids?
I love the no-fuss moments at home – when you break out bubble wand, do some colouring in, or cuddle in our cubby with a few teddies and a good book. We are always so on the go that being able to slow down and enjoy our time together is what I love the most!

Who inspires you?
It sounds a little silly, but all the absolutely incredible people I’ve met through Instagram. There are far too many to list individually, but I LOVE being able to connect with them and share in their journeys! There is some serious talent out there, and their creativity, kindness, and attitude towards life inspires me every day to do my best with myself, my family, and my business.

What’s for breakfast?
My absolute favourite breakfast of all time is baked eggs topped with spinach and feta, I’m getting hungry just thinking about it! But most days we just have some weetbix and fruit – it’s a quick and easy favourite for my daughter :)

What’s your favourite thing to bake?
Anyone that knows me will be able to tell you I am so not a baker, but I like to think that I can make a mean loaf of Banana Bread!
What’s your favourite bedtime story?
I just can’t go past The Very Hungry Caterpillar! I remember having it read to me as a little girl and I love being able to read it with Addison. It’s also a plus that she is fascinated by the holes in the pages, so her little fingers are kept busy tracing them rather than fighting to turn the page in a hurry!
What is your go to remedy for a tantrum?
At this age, we try our best to get her to focus on something else. If Addison is having a tantrum because her cousin is playing with a toy that she wants, we offer her a different toy.
Check out more of This Little Love’s gorgeous collection on their website here.